The Transformers. 1989. Denmark.
Based on the Japanese TAKARA and BANDAI characters, Transformers was introduced to the US public in 1984 by HASBRO. Employing the classic scenario of the good guys versus the bad guys (Autobots vs Decepticons in this case), the concept of ‘transforming’ vehicles, weapons and animals into articulated action-packed robots proved to be hugely popular and prompted many other toy companies into making products of a similar concept. TVTA is pleased to present a selection of international print adverts featuring Transformers toys and merchandise.
Speelboom Club Journal N°1. 1987. Netherlands.
De Speelboom N°3. 1987. Netherlands.
Alpha Flight. 1985. US.
Eagle and Tiger. 1985. UK.
Eagle. 1984. UK.
Eagle. 1984. UK.
ROTJ. 1986. UK.
Speelboom Club Journal N°3. 1986. Netherlands.
Speelboom Club Journal N°1. 1987. Netherlands.
Transformers Beast Wars. More Fun From Kenner catalogue. 1997. US.
Transformers Beast Wars. Tomart’s Action Figure Digest N°143. 2006. US.
Scalextric Catalogue 49th Edition. 2008. UK.
Transformers: The Last Knight. Les Cinémas Gaument Pathé. 2017. France.
Thanks for looking 🙂
The Vintage Toy Advertiser 
Hi TVTA, I’m sure you have been rummaging round my workshop! I have a Transformers based hilt coming up shortly.
Getting back to the toys though, I had a two, Optimus Prime (classic version) and the Aerialbot called “Silverbot”. Silverbot was based on the supersonic Concorde. Sideswipe the red Lamborghini Countache was on my wish list but I never got one 😦
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More than meets the eye! What brilliant Transformers toys ads, they were such a great range of toys!
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Agree. Quality toys and in for the long run when you consider its lasting popularity.
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These are all great… I really wish I had some Transformers when I was younger. Had a few Transformers related things – books mainly – but no figures.
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Same here J. I had maybe an annual and some comics but no Transformers toys when young.
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