Tag Archives: transforming toys

Transformers – ’84 and on

The Transformers. 1989. Denmark.

Based on the Japanese TAKARA and BANDAI characters, Transformers was introduced to the US public in 1984 by HASBRO. Employing the classic scenario of the good guys versus the bad guys (Autobots vs Decepticons in this case), the concept of ‘transforming’ vehicles, weapons and animals into articulated action-packed robots proved to be hugely popular and prompted many other toy companies into making products of a similar concept. TVTA is pleased to present a selection of international print adverts featuring Transformers toys and merchandise.

Speelboom Club Journal N°1. 1987. Netherlands.

De Speelboom N°3. 1987. Netherlands.

Alpha Flight. 1985. US.

Eagle and Tiger. 1985. UK.

Eagle. 1984. UK.

Eagle. 1984. UK.

ROTJ. 1986. UK.

Speelboom Club Journal N°3. 1986. Netherlands.

Speelboom Club Journal N°1. 1987. Netherlands.

Transformers Beast Wars. More Fun From Kenner catalogue. 1997. US.

Transformers Beast Wars. Tomart’s Action Figure Digest N°143. 2006. US.

Scalextric Catalogue 49th Edition. 2008. UK.

Transformers: The Last Knight. Les Cinémas Gaument Pathé. 2017. France.


Thanks for looking 🙂

Robo Machines

Sold in the UK by the Bandai toy company, Robo Machines were transforming vehicle/robot toys made from sturdy plastic and die cast metal. Characters included RM-01 Motorcycle, RM-02 Tank, RM-03 Aeroplane and others. Robo Machines was also a British comic strip serialised in Eagle comics between 1984 and 1985. The story, though titled after the Bandai-owned Robo Machine toys, can also be connected to the Tonka-owned names of the Gobots, another toyline.


UK. Eagle. 1983.

UK. Eagle. 1983.


UK. Eagle. 1983.

UK. Eagle. 1983.


UK. Eagle and Tiger. 1985.

UK. Eagle and Tiger. 1985.


 

TRANSFORMERS… heroic Autobots against evil Decepticons

Transformers_logo

Based on the Japanese TAKARA and BANDAI characters, Transformers was introduced to the US public in 1984 by HASBRO. Employing the classic scenario of the good guys versus the bad guys (Autobots vs Decepticons in this case), the concept of ‘transforming’ vehicles, weapons and animals into articulated action-packed robots proved to be hugely popular and prompted many other toy companies into making products of a similar concept. TVTA is pleased to present a number of international print adverts featuring Transformers toys, comics and merchandise.

The Transformers. 1989. Denmark.

Panini Transformers. Denmark.

UK. Death's Head. 1989.

UK. Death’s Head. 1989.

MB Games. Denmark. 1988.

Ets De Neuter Christmas catalogue. 1995. France.

France. Catalogue Super Jouet. 1985


Post updated Sept 2018 with new images.

GOBOTS

Gobots was a Japanese toyline featuring transforming action figures and play-sets that were licensed to the Tonka company between 1983 and1987. Among the GoBots derivatives are magazines, books, video games, a 1984 Hannah Barbera cartoon series and model kits made by MONOGRAM.

US. The New Mutants. 1985.

US. The New Mutants. 1985.

More GoBots info at: Transformerland.com