Scalextric is a leading brand of slot-car racing that was developed in the UK by Bentram “Freddie” Francis in 1957. TVTA is pleased to present a selection of 1960s and 1970s adverts from France and Belgium showing some of the early models, tracks and accessories available during this period. Click images to enlarge.
1960s models, Belgium and France
Jojo, Nicole and Pierre adverts, Belgium
Power Sledge, Belgium
Jim Clark, Belgium, 1965
Ian Ashley and Mike Walker, C 1968, Belgium
The Starting Line
Comic Strip Style adverts, France
1970s models, Belgium and France
Want to see more Scalextric? Check out my selected catalogue images here and here
As always, thanks for looking 🙂
Ah… boys toys!!! 😀 Actually, it’s me. I don’t like driving. I used to, but the traffic is out of control!
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I loved my Scalextric… it was a fairly simple one (figure 8) and I always wanted a bigger set, but I loved that one all the same.
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Hi J. I had a similar set as a lad, the figure 8. Loved it. Much later my son had the Le Mans 24 hour, and we bought loads of extra track for it from a Toys R Us sale. The thing took up the whole living room space, and I remember the cats trying to chase the cars 🙂 Was a good set because it had the lights for a spot of night time racing.
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Awesome, I love those retro two-color ads, such great design.
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Agree. They’re eye-catching in their simplicity.
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Great classic Scalextric ads! 🙂
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Thanks. It was a treat grabbing hold of these classic ads 🙂
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Hi TVTA, wow my knowledge of Formula 1 just came flooding back. As soon as your page loaded I saw the first picture and I said “That’s Spa Francorchamps!” I then read the first paragraph and realised it must have been Spa the ads are Belgian.
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Hi mate. I like how they tied in some of those 60s sets with a few of the name drivers of the day. Was a treat picking up these old ads 🙂
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It was a golden age I have to say, both for Formula 1 and advertising. There was much more what I’d call genuine charisma about it back then compared to the “social media” brand driven interest in the sport today. Thanks again for sharing them!
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