Scalextric, 1960s

Scalextric is a leading brand of slot-car racing that was developed in the UK by Bentram “Freddie” Francis in 1957. TVTA is pleased to present a selection of 1960s adverts from France and Belgium showing some of the early models, tracks and accessories available during this period. Click images to enlarge.


1960s models, Belgium and France


Jojo, Nicole and Pierre adverts, Belgium

Scalextric. Jojo, Nicole et Pierre. Belgium. 1960s.


Power Sledge, Belgium


Jim Clark, Belgium, 1965


Ian Ashley and Mike Walker, C 1968, Belgium


The Starting Line


Comic Strip Style adverts, France




Bonus ads

1970s models, Belgium and France

Scalextric ‘You Steer’. Belgium.


Want to see more Scalextric? Check out my selected catalogue images here and here

As always, thanks for looking 🙂

10 thoughts on “Scalextric, 1960s

  1. For Tyeth

    Hi TVTA, wow my knowledge of Formula 1 just came flooding back. As soon as your page loaded I saw the first picture and I said “That’s Spa Francorchamps!” I then read the first paragraph and realised it must have been Spa the ads are Belgian.

    Liked by 1 person

    Reply
      1. For Tyeth

        It was a golden age I have to say, both for Formula 1 and advertising. There was much more what I’d call genuine charisma about it back then compared to the “social media” brand driven interest in the sport today. Thanks again for sharing them!

        Liked by 1 person

        Reply
    1. The Vintage Toy Advertiser Post author

      Hi J. I had a similar set as a lad, the figure 8. Loved it. Much later my son had the Le Mans 24 hour, and we bought loads of extra track for it from a Toys R Us sale. The thing took up the whole living room space, and I remember the cats trying to chase the cars 🙂 Was a good set because it had the lights for a spot of night time racing.

      Liked by 1 person

      Reply

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