Hostess snacks were the perfect ally of superheroes. What evil criminal or supervillain could resist such yumminess? The Penguin, The Robot Master, The Mummy, Sable Lady, Big Dome, The Home Wrecker… all succumbed to the light, tender crust and real, fruit filling of Hostess Twinkies, Fruit Pies and Cup Cakes!
Twinkies… distracting Mummies since 1930!
Hostess – famous for its Twinkies brand since 1930 – wasn’t content with striking an ad deal with just one comic universe, it went for two – snatching well-loved characters from both Marvel and DC publications. Batman, Spider-Man, Superman, Wonder Woman and many others all took on criminals with the help of Hostess snacks!
You get a big delight in every bite!
I have Fruit Pies… let me go!
The highlighted panels above show some of the quirky humour employed by the writers and artists to advertise the Hostess brand. There seemed to be no shortage of superheroes lining up to fight crime alongside those alluring little snack-cakes. My Hostess/Superhero collection numbers 13 so far. Here are the full strips. Grab a Twinkie and enjoy :)
The Human Torch 1979
The Thing 1979
Green Lantern 1976
The Penguin 1977
Wonder Woman 1981
Please get in touch if you know of any other Hostess/superhero ads. Were the ads exclusive only to DC and Marvel? Or did other publishers such as Charlton feauture them too?