Cool French and US Lego ads… cheap, plastic toy soldiers… Superman The Movie merchandise… and MPC’s Zingers!
Hostess snacks were the perfect ally of superheroes. What evil criminal or supervillain could resist such yumminess? The Penguin, The Robot Master, The Mummy, Sable Lady, Big Dome, The Home Wrecker… all succumbed to the light, tender crust and real, fruit filling of Hostess Twinkies, Fruit Pies and Cup Cakes!
Twinkies… distracting Mummies since 1930!
Hostess – famous for its Twinkies brand since 1930 – wasn’t content with striking an ad deal with just one comic universe, it went for two – snatching well-loved characters from both Marvel and DC publications. Batman, Spider-Man, Superman, Wonder Woman and many others all took on criminals with the help of Hostess snacks!
You get a big delight in every bite!
I have Fruit Pies… let me go!
The highlighted panels above show some of the quirky humour employed by the writers and artists to advertise the Hostess brand. There seemed to be no shortage of superheroes lining up to fight crime alongside those alluring little snack-cakes. My Hostess/Superhero collection numbers 13 so far. Here are the full strips. Grab a Twinkie and enjoy :)
The Human Torch 1979
The Thing 1979
Green Lantern 1976
The Penguin 1977
Wonder Woman 1981
Please get in touch if you know of any other Hostess/superhero ads. Were the ads exclusive only to DC and Marvel? Or did other publishers such as Charlton feauture them too?
Or can they tie? Or is it all a dream? What are these two mighty gents doing in the ring together anyway? And why is Batman watching? I don’t know this intriguing-looking DC story and will see how long I can last before looking online to discover who the victor is. Did you have this comic from way back in 1978?
I’ve just reviewed last year’s May The 4th Be With You celebration post May the food be with you This year’s celebration post is completely sushi-free and features vintage Star Wars comic art courtesy of some 2012 French re-prints from Atlas publishing. Happy Star Wars day, and May the 4th be with you all!
Did I say this post would be sushi-free?
Oops. May the sushi be with you!
Photo courtesy of Oki. Check out his cool blog: My Sushi World
Here’s a mixed bag of late 70s US comic ads featuring products from Marvel, Helen of Toy, Supershirts and Twinkies.