Action Joe (or Group Action Joe) is the French licensed version of Action Man / G.I. Joe. You can see our original post here
Here are some more French adverts showcasing some of the Action Joe range – including the exclusive Zorro figure – and featuring some superb double-page artwork.
France. Pif Gadget. 1976.
France. Pif Gadget. 1981. This ad features ‘Mark’ dressed in the ‘Captain Cosmos’ costume and the exclusive ‘Zorro’ licensed for the Action Joe range.
France. Pif Gadget. 1977. This superb artistic impression of an action scene featuring some of the Wild West range appeared as a double-page ad in some issues of Pif Gadget.
France. Pif Gadget. 1977. Another superb double-page artistic impression – this time it’s fire-fighting and rescue action!
France. Pif Gadget. 1977.
France. Pif Gadget. 1977.
This post sees some more great ads from the Italian toy figures company including French ads for their Egyptian sets from the ‘Ancient Civilisations’ series, ‘Far West’ series, ‘Galaxy’ series, and the first non-european ad I’ve come across so far.
You can see our first Atlantic Toy Figures post here.
France. Pif Gadget. 1979. Advert for Humbot Story, collectable story books feauring the character Humbot from the Galaxy series of figures.
France. Pif Gadget. 1977. This advert is part of a double-page ad that promoted Atlantic’s new Egyptian series.
France. Pif Gadget. 1977. This is the second part of the double-page ad which shows other sets from Atlantic.
Another Egyptian series ad from a different edition of Pif Gadget. 1977.
The cover of Pif Gadget #446 Sept 1977. Pif Gadget featured many adverts from Atlantic and even devoted one of its covers to the Egyptian series line of figures.
This 1978 ad not only features some Egyptian sets but also Greeks and Romans sets which made up the ‘Ancient Civilisations’ series.
This 1976 French advert is a promotional tie-in for the French 14th July national celebrations.
France. Pif Gadget. 1977. Advert for Atlantic’s ‘Far West’ series.
US. Weird War Tales. 1979. This is the first non-european Atlantic ad I’ve added to my collection. It features US Marine Corps figures and also gives mention to the ‘Ancient Civilisations’ and ‘Far West’ sets.
This is a 1977 ad for the French Montre Gag game watch. It didn’t tell you the time but it was available in six exciting game formats: Lucky Ball, Mini-Flipper, Main Noire, Cow-Boy, Jack pot and Mini-flirt!
France. Pif Gadget. 1977.
This month’s Non-toy ad Tuesday features French food and drink adverts that offered free gifts with their products as part of a special promotion or sales drive. Goodies ranged from stickers and transfers to mini-books and stencils and even some toy soldiers hiding in the bottom of packets of pasta!
I published a post a while back about the Kiki pencil toppers found in boxes of Bonux washing powder.
Back in the 70s and 80s it was fairly common to find cool, interesting and collectable toys inside products – especially cereals. These days you’ll be lucky to find anything other than a packet of stickers or transfers. But maybe I’m wrong and you know of some cool toys offered recently? In France there are still some interesting offers to save tokens and send off for free stuff… but I really miss those days of finding cool things in my cereals.
What’s on offer: Tintin stickers with promotional boxes of Tintin cheese. 1978.
What’s on offer: Six Astérix mini-books from promotional jars of Nutella. 1976.
What’s on offer: mini jigsaw puzzles with promotional packs of Mousline instant potato granules. 1979.
What’s on offer: receive free stickers with promotional cartons of Nesquik. 1979.
What’s on offer: collect free soldiers and cowboy and Indians figures with promotionam packs of Floraline pasta. 1979.
What’s on offer: Tarzan character stencils from promotional jars of Nutella. 1977.
What’s on offer: Ulysse 31 mini album from promotional boxes of Tonimalt. 1983.
In the 1970s Tomy manufactured a range of puzzle games contained within a plastic see-through tank filled with water. The object was to complete challenges against the physical behaviours of water. I remember the ones we had as being difficult to play but very satisfying once completed. Titles included Triangles, Ring Toss, Starball, Soccer, Basketball and even well-known games adapted especially such as Hungry Hippo and Pac-Man.
The 1979 French advert below shows four examples of the ‘Faszination’ range which were licensed by Tomy in many parts of Europe.
France. Pif Gadget. 1979.
Time for some cool Playmo adverts from Italy. These adverts would have appeared in numerous comics and magazines during the late 1970s and early 1980s. It’s good to see some of the aviation line of toys as well as some great sets from Playmo’s extensive Wild West series. What I really like about some of these ads is the depiction of the packaging alongside the toys. Seeing those blue boxes brings back fond memories. I also like the impressive dioramas and photography, which for me is typical of Playmobil and their attention to detail when it came to advertising their products.
Big thanks to TVTA’s good friend Zerocal for sending me these scans. Please visit his excellent Playmobil site over at: Playvender.blogspot.com