PAC-MAN… a pellet-popping, ghost-dodging classic

pac-man-logo

Pac-Man was developed by Namco and released in 1980. Probably the most well-known arcade game and an icon of popular culture, Pac-Man has spawned a multitude of games, clothing, a TV series, music and merchandise sold worldwide. TVTA is pleased to present a selection of International adverts featuring the little yellow dude.


US. The Incredible Hulk. 1984.


France. Pif Gadget. 1983.

France.PIf Gadget. 1983.


US. Groo. 1989;

US. Groo. 1989;


UK. Eagle. 1983.

UK. Eagle. 1983.


Pac-Man French pressing 7 inch vinyl record, sang by Willy. 1983. Polydor Records.

Pac-Man French pressing 7 inch vinyl record, sang by Willy. 1983. Polydor Records.



France. Picsou. 1984.

France. Picsou. 1984.


France. Pif Gadget. 1984.

France. Pif Gadget. 1984.


Hamleys. UK. 1983.


Post updated October 2018 with new images.

THE SMURFS / LES SCHTROUMPFS

Les Schtroumpfs

The Smurfs (Les Schtroumpfs in French) was the 1958 comic book creation by Belgium artist Peyo (Pierre Culliford). These cute blue characters have been delighting fans around the world, appearing not only in comic books but cartoons, films, toy lines, games and household goods. Below is a selection of adverts showing just some of the merchandise that was available.

France. Cora Christmas Catalogue. 1988.

France. Cora Christmas Catalogue. 1988.

France. Pif Gadget 798. 1984.

France. Pif Gadget 798. 1984.

France. Pif Gadget 733. 1983.

France. Pif Gadget 733. 1983.

France. Pif Gadget. 1984.

France. Pif Gadget. 1984.

France. Pif Gagdet 794. 1984.

France. Pif Gagdet 794. 1984.

France. Pif Gadget 763. 1983.

France. Pif Gadget 763. 1983.

Kinder Surprise. Les Schtroumpfs / Smurfs set.

France. Pif Gadget. 1984.

France. Pif Gadget. 1984.

France. Pif Gadget 733. 1983.


Further reading:

Wikipedia entry
Official website

BRITAINS

In the 1890s, UK, William Britain perfected the metal hollow casting process that led to the production of hollow ‘cost effective’ lead toy soldiers. This method had already been utilised to some degree by German manufacturers, but it was William Britain that led the way in creating affordable lead toy figures.

In 1959, William England purchased the Herald toy company which had been successfully manufacturing plastic toy soldiers. William Britain embraced this new method and began producing a wide range of plastic  toy soldiers, a successful farm series, a space series, and a range of ‘Deetail figures’ with metal bases that were popular throughout the 1980s.

US. FAO Schwarz catalogue 1980/1981

Denmark. 1970.

UK. Hamleys Christmas Book. 1983.

PIF 744. Britains Farm vehicles 1983

France. PIf Gadget. 1983.

Anders. 46. 1984. Britains farm and Deetails.jpg

Denmark. Anders And & Co. 1984/

France. Pif Gadget. 1979.

France. Pif Gadget. 1979.

Britains. De Speelboom. 1987. Netherlands.

More history here: A short history of Britains Toys

SHOGUN

shogungoldorak

Shogun action figures came in various scales made from both plastic and die-cast metal. Licensed by Mattel in the late 1970s the figures were based on the Japanese anime show of the same period.


PIF552_1979_Shogun_POST

France. Pif Gadget. 1979.


PIF558_1979_ ShogunWarriors_POST

France. Pif Gadget. 1979.


Shogun Rocket Tops Topolino 1979

Italy. Topolino. 1979.


France. Goldorak 12" vinyl record. Saban Records & Music. 1982.

France. Goldorak 12″ vinyl record. Saban Records & Music. 1982.


USA. Creepy Mag. 1980.

US. Creepy Mag. 1980.


Castors 14. 1979.

Castors 14. 1979.


 

PEZ… candy-popping themed dispensers

Pez was invented by Austrian Eduard Haas III in 1927 and marketed as a breath mint. The name ‘Pez’ derives from the German word for peppermint ‘pfefferminz’. Oscar Uxa invented the first dispensper in 1948 – based on cigarette lighters of the time, the aim was to try and discourage people from smoking. In the early to mid fifties the first novelty dispensers were marketed and aimed at children. This was followed by Popeye and Disney character novelty heads which featured on top of the dispenser. Pez is still sold today and remains popular around the world .

Read more Pez history at the official site pez.com

Superhero Pez dispensers. 1981.

France. Pif Gadget 826. 1988.

France. Pif Gadget 826. 1988.

Pif Gadget. 1984. France.

Pif Gadget Pez. France. 1978.

Pez Donkey Kong and TMNT. From the collection of TVTA.

Pez dispensers various. From the collection of TVTA.


thank you for popping Pez with us 🙂

POLISTIL… Italian model vehicles and toys

Polistil is an Italian toy company specialising in die cast metal and plastic vehicles of different scales. It began life as “Politoys” in the 1960s, but in 1970 it is believed the company changed its name to Polistil – possibly to avoid confusion with the UK toy manufacturer “Palitoy”. Polistil was also responsible for making educational games and mounting boxes, as well as holding the Italian license for GI Joe and Lady GI action dolls.

PIF577_1980_Polistil

France. Pif Gadget. 1980.


PIF579_1980_Polistil

France. Pif Gadget. 1980.


PIF581_1980_polistil

France. Pif Gadget. 1980.


PIF552_1979_PolistiL

France. PIf Gadget. 1979.


Italy. Topolino. 1978.

Italy. Topolino. 1978. Advert for Lady GI or GI Joe range.


Pif 653. 1981. Polistil Jaguar E type

France. Pif Gadget. 1981.


Italy. Topolino. 1979.

Italy. Topolino. 1979.

Wikipedia entry: Polistil