Masters I Dominatori Dell ‘Universo

By the power of Grayskull! I just added these three cool Italian Masters Of The Universe ads from 1984 / 1986 to the MOTU collection 

Italy. Double page ad. 1984.

Italy. 1986.

Italy. 1986.

and another…

Masters of the Universe. 1986. Italy.

Masters of the Universe – vintage toy and merchandise adverts


MOTU logo

Masters of the Universe, sometimes referred to as MOTU or He-Man, is a franchise created in 1982 by Mattel. The brand quickly became, and still is, hugely popular, providing a range of action figures and playsets, video games, comics, books, an animated TV series, a feature film and many other items of merchandise sold internationally.

Fabulous secret powers were revealed to TVTA when we managed to get our mitts on a number of super cool MOTU adverts from around the world! Enjoy.


Action figures, Denmark

Denmark. Anders And & Co. 1984.

Denmark. Anders And & Co. 1984.

Denmark. Anders And & Co. 1987.

Denmark. Anders And & Co. 1987.

Denmark. Anders And & Co. 1985.

Denmark. Anders And & Co. 1985.

Denmark. Anders And & Co. 1987.

Denmark. Anders And & Co. 1987.

Denmark. Anders And & Co. 1986.

Denmark. Anders And & Co. 1986.

Denmark. Anders And & Co. 1986.

Denmark. Anders And & Co. 1986.

Denmark. Anders And & Co. 1986.

Denmark. Anders And & Co. 1986.


Action figures, Dominatori Dell ‘Universo, Italy.


Denmark. Master of the Universe. 1987.

Denmark. Master of the Universe. 1987.

UK. Hamleys Christmas Book. 1983.

Intertoys Speelboek 1987 Autumn Catalogue. Netherlands.

US. Amethyst. 1984.

US. Amethyst. 1984.

US. Legion of Superheroes. 1984.

US. Legion of Superheroes. 1984.

France. Pif Gadget. 1985.

France. Pif Gadget. 1985.

France. Pif Gadget. 1983.

France. Pif Gadget. 1983.

UK. Eagle and Tiger. 1985.

UK. Eagle and Tiger. 1985.

France. PIf Gadget. 1988.

France. PIf Gadget. 1988.

Germany. 1982.

Germany. 1982.

Secret Wars N°14. 1985. UK.

Speelboom Club Journal. 1987. Netherlands.


MOTU knockoffs?

Mighty Laser Lite Sword 1986 and Mighty Force Weapons Set 1987. Netherlands.


Updated December 2018 with new images.