Kellogg’s Frosties is a breakfast cereal introduced in the United States in 1952. Tony the Tiger has been the brand’s mascot since its introduction, and has the catchphrase:
Tony is always drawn wearing a red bandana around his neck, which is sometimes plain red, can sport the name ‘Tony’, or is chequered with circles – as seen in early renditions like the Life Magazine pic above. In the first advert below, Tony can be seen wearing a spotted bow tie – perhaps in honour of his “roaring reporter” role.
I’ve always liked Tony as a breakfast mascot, he seems a friendly sort of Tiger who would probably organise lots of tiger dinner parties, and not only play the part of perfect host but keep peace between the likes of Shere Khan, Tigger, Tigress, Richard Parker and any other famous tigers you can think of!
Enjoy the ads, they’re grrrreat!