If you had to choose a favourite decade for fashion and style, which would you choose?

Gwendacril. Marie France118. 1965.

Bas Cornuel Paris. Marie France 118. 1965.

Marie France 118. 1965.


From très élégant to trop cool! 1965-1968 Fashion and Style!

To answer my own question, I’ll say first that I’m a fan of the 1920s look, I love too the rebel flair of the 1950s, the glam and glitz of the 1970s, and the new wave punk attitude of the 1980s… but it’s decade numéro 1960s which takes my vote as favourite.

We could agree that fashion is often influenced by that which has preceded it; and in the images I’ve scanned below it’s interesting to see how some of the styles have a definite 1920s look, and there is also that natural crossover or bleed from the 1950s influence. But we could also agree that the sixties saw a genuine birth of new ideas which not only exploded onto the scene but perhaps defined in the first place exactly what a scene should look like. The style back then – whether it was the clothes you wore or the way you cut your hair, or the jewellery you wore, seemed to marry effortlessly into the music and films and the characters which inhabited the sixties landscape. Cool? Swinging? Fab? I think so.

Join me, as TVTA points a nostalgic lens on just some of the fashions, style and brands which appeared in this decade, via the pages of French publications Marie France (from 1965), and Elle (from 1968).

Elle N°1201. 1968.

Marie France 118. 1965.

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Chapeau!

TVTA recently acquired some wonderful examples of early twentieth century advertIsing for hats. Dating from 1925 to 1953, the (mostly) black and white adverts feature famous French brands such as Fléchet, Tirard and Mossant. The original art and photographic images broadly cover the Art Déco period and aim to represent the luxury, style, glamour and technological progress of the times. I’ve include some additional ‘non-hat’ ads that were also included in the acquisition.



Mossant. 1949.


 

Fléchet. L’Illustration, 1937. France.


Fléchet. L’Illustration. 1937. France.


Fléchet. L’Illustration. 1934.



Tirard. L’Illustration. 1938.



Ballot par E Frock 1925 POST

Ballot automobile. 1925.


Le Sphinx by Gant Neyret. L’Illustration. 1935.


Vieille Cure. L’Illustration. 1935.




Mambo. Date unknown.


Morreton. Date unknown.



Fléchet. 1953.


Afterword. I began preparing this post early this morning. I later heard the news that Stephen Hawking died. I wanted somehow to make a post about him, but as much as I admire his science work and even more so his courage, humour and his kind spirit towards humanity, I couldn’t find apt enough words or images to do justice. So I’d like to dedicate this post to him, and say “hats off” to you, and “chapeau” Mr Hawking.

Battle jackets, Spider-Man jackets, cheese T-shirts and exclamation marks galore!!!

Yes, it’s another stunning TVTA fashion spectacular!!!

US. Creepy Mag. 1980. New Warrior’s Battle Jacket. Now you and your entire family can look incredibly cool and stylish at the baseball game, the disco, your back yard, or even in your own space fantasy!


SUBJECT: Fashion. INTERNATIONAL HOUSES: Italy, France, Denmark, UK, Brazil, US. MODE TIMESPAN: 70s, 80s and 90s. STYLE: Superhero, sports, kids.  EXCLAMATION MARK COUNT: 33. TOTAL TIME MACHINE TRIPS: 8. GIANT CAT BISCUITS AND PIZZA CONSUMED: 4. SPECIAL INSTRUCTIONS: Please recycle this post at your nearest clothing regeneration outpost.


So, what’s hot for Autumn in the world of fashion?

Marvel jackets! Only $75.00 each!! This was way back in 1989, and according to Dollar Times that’s worth $150.27 in 2017!


US. 1989.


Cheese. It’s the big cheese! It’s the cheese of the decade! It’s what all the smart kids are cheesing on about! Look cheesy in these cheese-tastic Cool Burger cheese T-shirts! Did we mention cheese?

Denmark. 1984.


More T-shirts! This time hold the cheese… we got superheroes!

US. 1978.


But what happens if I want to put stars on my T-shirt? No problem. You can do that. All you need is a dollar and a Whoppers wrapper from 1979!

US. 1979.


Get Confirmed with the Lilly Confirmation dress!

Denmark.


It’s back! The drunken sailor look, fresh for Autumn!

UK.


Put pesky puddles in their place with Viking footwear!

Denmark.


Cycle in style! But be careful of catching those bell bottoms in your chain – ouch! Just look what happened to the kid on the right! No more bell bottoms for you young lad!

Denmark. 1978.


Still feeling sporty? Get yourself off to some tennis with these Iris trainers!

Brazil. 1983.


And still feeling sporty? Skate your way into the hearts and minds of the fashion world with these waspish yellow and black cool rollers from Italy!

Italy. 1984.


Two French ads by Hom. Yeah! 90s. Yeah, yeah, yeah!

France. Hom. 90s.

France. Hom. 90s.


Get kitted out vintage style! I went to some of these fairs when I lived in the UK. Always a good selection of clothing and jewellery! 

UK. Custard Factory, Birmingham. 2000s.


And finally, for the kids, or the young at heart, or just really small people, why not try out some fantastic superhero costumes!

Denmark. 1989.

As always, thanks for looking!

🙂

This post was brought to you by TVTA Fashion Under Statement Enterprises and is sponsored by Miow-Pow! cat biscuits and Pizza Au Feu De Bois, Vite, Vite, Vite! No exclamation marks were harmed in the making of this vintage post, only a few questions marks. Edited September 2018 for spleling mestakes and ponctuation errors.