The Kellogg’s Twins
It was in Birmingham, UK, 1948, when my grandparents were approached by representatives of Kellogg’s to take part in an advertising campaign for Kellogg’s Cornflakes. The company was keen to feature identical twins for its latest advertising run in British magazines. Diane (my mom) and Christine (my auntie) had somehow caught their attention.
The family at breakfast, work and play
The twins were toddlers at the time when Kellogg’s made the approach. As well as photographs of the two of them at play they were also photographed with my grandparents at the family breakfast table. Kellogg’s also took photos of my grandmother serving Cornflakes at work (she was a waitress at the time), and my grandfather ‘going to work on a good breakfast’ (he was a welder at the time).
Whether or not all of the photos were used in publications is unknown. My grandparents both passed away in 1994 and my mom in 2017. No magazines or newspapers containing images from the photo sessions have ever been found when going through their estates, but we did discover the two photographs that I’m sharing here today. My auntie, the only survivor from the session, says that the family were paid £80 for their work – the equivalent of well over £2,000 in today’s money according to the National Archives. She also has recollection of seeing an advert in one of the female periodicals of the time like Woman, Woman’s Own, Woman’s Realm.
The hunt continues
It’s a joy for me to at last lay eyes on two of the photos from a story that had taken on somewhat mythical proportions over time in our family. It’s also a joy for me to publish them here at The Vintage Toy Advertiser – a website that has vintage advertising at its core. The joy will only be enhanced by discovering an actual advert one day in an original magazine. Alas, frequent research attempts over the years have turned up nothing, However, with the continued effort of individuals and organisations uploading photographic content to archives and social media sites, you never know, one day!
It’s a twin-thing
My mom and my auntie aren’t the only twins to have been courted by Kellogg’s. It seems the well-known breakfast brand has a fondness for featuring twins in advertising, even as recently as in 2017 when another set of Birmingham twins, in fact two sets of Birmingham twins were featured in Cornflakes television adverts.
I found these three ads online while researching for this post. The first two are cited as 1948, and the third as 1960s.
TVTA international ads
Finally, here is a gallery of TVTA’s international Kellogg’s cereals adverts to date.
As always, thanks for looking 🙂
Updated September 2018 with Kellogg’s UK advert.