Hostess snacks were the perfect ally of superheroes. What evil criminal or supervillain could resist such yumminess? The Penguin, The Robot Master, The Mummy, Sable Lady, Big Dome, The Home Wrecker… all these and more succumbed to the light, tender crust and real, fruit filling of Hostess Twinkies, Fruit Pies and Cup Cakes!
Twinkies… distracting Mummies since 1930!
Hostess – famous for its Twinkies brand since 1930 – wasn’t content with striking an ad deal with just one comic universe, it went for two – snatching well-loved characters from both Marvel and DC publications. Batman, Iron Man, Aquaman, Spider-Man, Superman, Wonder Woman and many others all took on criminals with the help of Hostess snacks! In addition to costumed heroes, Hostess also employed the talents of Archie, Casper, Richie Rich, Roadrunner and other well-known comic characters.
You get a big delight in every bite!
I have Fruit Pies… let me go!
The highlighted panels above show some of the quirky humour employed by the writers and artists to advertise the Hostess brand. There seemed to be no shortage of superheroes lining up to fight crime alongside those alluring little snack-cakes.
You can’t have your cake and eat it…
My Hostess comic strip collection numbers 38 different ones so far. Ha! Small portions indeed… there are literally thousands upon gazillions of these ads out there… okay, maybe not, but there are certainly a few hundred or so knocking around in various comic publications. Here are the scans of mine. Go grab a Twinkie and enjoy 🙂
Aquaman and the “Imperiled Sub” 1978
Aquaman and The Space Capsule 1981
Batman and The Mummy 1975
Batman and Sable Lady 1978
Batman “The Whole World’s Upside Down” 1977
Batman and the Corsair of Crime 1978
Batman in Catman on the prowl 1980
Captain Marvel meets the Dreadnought 1978
Green Arrow in “An Arrow in Time” 1980
Green Lantern and “The Fruit Pie Scene” 1976
Green Lantern in “The Bobsled Run” 1980
Hawkman in “She’s no Angel” 1980
The Hulk vs The Phoomie Goonies. 1981
The Hulk And The Ultimate Weapon! 1979
The Hulk And The Green Thumb 1976
The Hulk and “Friends!” 1976
The Human Torch in “Hot-tempered Triumph!” 1981
The Human Torch in “The Icemaster Cometh” 1979
Iron Man in “The Charge of the Rhinos!” 1981
The Penguin in “The Cuckoo Cuckoos” 1977
Red Tornado in “Clean Sweep” 1981
Shazam in “The Cup Cake Caper” 1976
Spider-Man Meets The Home Wrecker 1978
Spider-Man in “The Rescue!” 1981
Spider-Man meets June Jitsui! 1979
Spider-Man! The Champ 1976
Superman “The Spy” 1975
Superman vs. The Laughing Gas Bandits 1981
Superman in The Big Fall 1978
Superman in “An Unbeatable Power!” 1978
Superman in The Ionic Storm 1979
Superman in “Gold Mine Rescue” 1981
The Thing in “Earthly Delights” 1981
The Thing and The Ultimate Weapon! 1979
Thor meets “A Glutton For Gold” 1978
Wonder Woman and Cup Cakes “The Maltese Cup Cake” 1977
Wonder Woman versus The Robot Master 1981
Wonder Woman and The Baron! 1980
Yumm, yumm… More to come… Keep watching this space!
Post updated September 2018 with ads for The Hulk, The Thing and Human Torch.