Calling all Rubikubistes

Rubik’s Cube was a 1980s worldwide puzzle-game phenomenon. The advert below is a promotional offer from le Cercle Française du Cube to send off for Cube goodies which included a tee-shirt, book, badge, sticker, and another of Rubik’s mind-challenging puzzles – the Tower of Babel (Babylone Tower).

Rubik’s Cube Goodies. France. Pif Gadget. 1981.


And in other vintage French news … another 1980s toy phenomenon …

Les Patoufs – Cabbage Patch Kids

France. Pif Gadget. 1983.

Barbie – Camping Van

France. Pif Gadget. 1981.

Group Action Joe

Group Action Joe. France. Pif Gadget. 1980.

France. Pif Gadget. 1980.

ET Vinyl Doll by Kamar

France. Pif Gadget. 1982.

Mon Petit Poney – My Little Pony

France. Pif Gadget. 1983.

Figurine Panini Stickers – Candy Candy

France. Pif Gadget. 1981.

TCR – Total Control Racing

France. Pif Gadget. 1981.

Carrera Servo Racing

France. Pif Gadget. 1980.

Atlantic Toy Soldiers

France. Pif Gadget. 1981.

France. Pif Gadget. 1982.

France. Pif Gadget. 1981.

Thanks for looking 🙂

 

RUBIK’S CUBE… the Hungarian coloured cube that puzzled the world

Architect, designer and university professor, Ernõ Rubik from Budapest, Hungary, created his first working prototype version of the cube in 1974. In 1977 the first ‘Magic Cube’ was sold in a Budapest toy store. By 1980 the Ideal Toy Corporation was exporting the cube worldwide and had rebranded it the ‘Rubik’s Cube’. What followed was a phenomenon that ingrained itself  in popular culture with cube variants, books, merchandise, championships and clubs, and even an entry into the Oxford English dictionary!

I was rubbish at trying to solve the cube and slightly envious of those kids at school that could complete it in less than two minutes. I once finished a whole side – but mostly my cube ended up being employed as a psychedelic field table for my Action Man figures. Below is a selection of French promotional adverts for the cube.

30 Rubik’s Cube prizes to be won in Placid et Muzo Poche. France. Pif Gadget. 1981.

Disney’s Picsou comic Rubik’s Cube prize competition.

Rubik’s Cube Junior Championship of France organised by Pif Gadget. 1981.

Rubik’s Cube swag. Le Cercle Française du Cube. France. Pif Gadget. 1981.

Rubik’s Magic. Speelboom Club Journal. 1986. Netherlands.

Cube Lube. US. 1982.


Post updated with new image Aug 2019