Tag Archives: Milton Bradley

The Shrunken Head Apple Sculpture Kit

Probably my new favourite print advert!

As regular readers know I’m a bit of a fan of Halloween, and I was going to save this beauty for the Big Day… however, the advert is simply too cool not to share right now!

Enjoy 🙂

The Shrunken Head Apple Sculpture Kit

Shrunken Head Apple Sculpture. 1976 print advert. US.

Endorsed by horror legend Vincent Price (I love the line: ‘Look for Vincent Price’s pretty face on the cover’), the Shrunken Head Apple Sculpture was a kit enablng you to decorate and bake apples in the form of nightmarish shrunken heads! Accessories included a baking capsule (The Shrinker) which you heated using a 40 watt common household light bulb , hair, beads, templates for carving facial features, cord, a paint brush, and a carving tool.

The artwork for my 1976 print advert was created by Mort Drucker, a long time contributor to Mad Magazine. The Shrunken Head Apple Sculpture was produced by Crafts By Whiting, a Milton Bradley Company.

Detail from 1976 Shrunken Head Apple Sculpture print advert.


TVTA bonus trivia!

As well as the Shrunken Head Apple Sculpture Kit, Vincent Price was hired by Milton Bradley to appear in advertising campaigns for two of their other popular products: the games Hangman and Stay Alive.

That’s all for now, vintage mates. Thank you for shrinking fruit with us 🙂

Never Mind the Adverts Pt13 – 1979 Big Trak

Welcome to the latest Never Mind The Adverts Here Are The Toys!

Time to take a look at a toy that I always wanted as a kid but never had. Now, as an adult collector, I can finally say I have one! The original box is in a sorry state but the vehicle works perfectly (just needs a replacement bulb for the photon torpedo). After a good clean up and a trip to the shops to buy a monster load of batteries, I had the Big Trak following my commands along the kitchen floor like a good one. Oh, and the thing was so noisy it set off the neighbour’s dog upstairs barking.

Welcome to the world of the mighty electronic Big Trak!



BIG TRAK (US) or Bigtrak (Europe) was a computerised toy vehicle created by Milton Bradley in 1979. This six-wheeled tank-like space monster came with attractive decals, a front-mounted blue photon beam headlamp and an integrated programmable keypad that remembered up to 16 commands which it then executed in sequence. The US version was moulded in grey plastic while the European version was white. A companion unit was sold separately – the Big Trak Transporter – a trailer which could be attached to the rear that carried and dumped loads in response to Big Trak’s pre-programmed commands. Big Trak was relaunched in 2010 by Zeon Ltd who produced replicas of the original.








Hamleys. UK. 1983.


Thanks for requiring batteries with us  🙂  Join us again soon for another edition of Never Mind The Adverts!