Stretch Armstrong and his Elastic pals

Stretch Armstrong was a toy figure made of plastic, rubber and gel and was designed to expand from its ‘prone’ pose of around fifteen inches up to a full-stretch of around four or five feet. This popular toy and its derivatives was first released by Kenner in 1976 and licensed around the world by many companies such as Tsukuda (Japan), Lili Ledy (Mexico), Harbert (Italy) and Meccano (France) to name a few. The advert below shows the French Meccano version from 1978 (Elastic Man) and also features Stretch Monster (Elastic Monstre) – one of the many Stretch Armstrong alternative figures.

France. Pif Gadget. 1978.

France. Pif Gadget. 1978.

 

Feel the love or feel the pain? Got to love this brilliant detail pic from the main advert.

Feel the love or feel the pain? Got to love this brilliant detail pic from the main advert.

 

The next advert is from 1979 and features Elastic Hulk and Spider-Man – two of the ‘Mego Elastic 8’ which also comprised Batman, Superman, Plasticman, Donald Duck, Mickey Mouse and Casper.

US. Spiderwoman. 1979.

US. Spiderwoman. 1979.

For further reading check out this awesome site: Stretch Armstrong World

Stretch Armstrong Wikipedia

 

MARVEL UNIVERSE

With an incredible library of over 5,000 characters, the Marvel Universe is packed with amazing heroes that have been represented across generations in comic books, toy lines, video games, household merchandise, TV shows and films. TVTA is happy to present a selection of adverts from around the world showing just some of the items available from the Marvel Universe during the 70s, 80s and 90s.


Brazil. Zé Carioca 1655. 1983.

Brazil. Zé Carioca 1655. 1983.


UK. The Defenders. 1978.

UK. The Defenders. 1978.


US. Spiderwoman. 1979.

US. Spiderwoman. 1979.


US. Marvel Age. 1989.

US. Marvel Age. 1989.


US. Dark Hawk. 1991.


France. Catalogue Super Jouet. 1985.


US. Groo. 1990.


UK. Marvel. Marvel Comic 338. Herb Trimpe cover. 1979.


Marvel 50th Premiere. Alice Cooper. Sutton and Austin. 1979.


Star Wars Weekly N° 1. February 8th 1978. Marvel UK. Artwork by Howard Chaykin and Tom Palmer. The issue included a free cut-out X-Wing Fighter.


Doctor Who. Dave Gibbons cover. 1985.


UK. Planet of the Apes and Dracula Lives. #94. 1976.


1978. Sal Buscema / Ernie Chan.


UK. Marvel. 1979.


UK. Star Wars Weekly. 1984.


Spider-Man vinyl record from Power Records circa 1974.


UK. The Mighty World of Marvel. 1979.

UK. The Mighty World of Marvel. 1979.


UK. Star Wars Weekly. 1978.


US. SGT Fury. 1978.

US. SGT Fury. 1978.


UK. Star Wars Weekly. 1979.

UK. Star Wars Weekly. 1979.


US. DC Legion Superheroes. 1983.

US. DC Legion Superheroes. 1983.


US. Star Wars 25. 1979.

US. Star Wars 25. 1979.


US. Star Wars 14. 1978.

US. Star Wars 14. 1978.


Brazil. Cebolinha 145. 1985.

Brazil. Cebolinha 145. 1985.


This 1985 Power Pack and the Amazing Spider-man ad was a joint public service message by Marvel Comics and the National Committee for Prevention of Child Abuse.

This 1985 Power Pack and the Amazing Spider-man ad was a joint public service message by Marvel Comics and the National Committee for Prevention of Child Abuse.


US. The New Mutants. 1985.

US. The New Mutants. 1985.


US. Groo. 1989.

US. Groo. 1989.


US. Groo. 1987.

US. Groo. 1987.


UK. TESB Weekly. 1980.

UK. TESB Weekly. 1980.


UK. Star Wars Weekly N° 116. 1980.

UK. Star Wars Weekly N° 116. 1980.


UK. Star Wars Weekly N° 114. 1980.

UK. Star Wars Weekly N° 114. 1980.


UK. Star Wars Weekly. 1979.

UK. Star Wars Weekly. 1979.


UK. Return of the Jedi comic. 1984. Note the word 'competition' has been misspelled. Competition, a word that is likely to be misspelt 3 out of every 10 ten times it is used in advertising publications. (taken from the Advertising Falsehoods Bible 2036).

UK. Return of the Jedi comic. 1984. Note the word ‘competition’ has been misspelled. Competition, a word that is likely to be misspelt 3 out of every 10 ten times it is used in advertising publications. (taken from the Advertising Falsehoods Bible 2036).


US. The Defenders. 1977.