Barbie: diversity in yet another new decade for the perennial doll

Barbie and friends. A new decade, a new direction.

Long gone are the days of the insanely-proportioned body type Barbie, with her ever-flowing hair, perfect skin, and her once misguided advice to losing weight as: ‘Don’t eat!’

To be fair, those days were already pretty far behind the perennial doll, who has been glamming and adventuring it up since 1959. In recent years, maker Mattel has done much to present Barbie and her friends to a world more in tune with diversity and eager to see inclusion in action.

As a new decade begins, it’s pleasing to see Barbie’s designers steer her in the right direction by introducing dolls with baldness and vitiligo – this in addition to their recent physical disabilities range of wheelchair and prosthetic limb Barbies, and a continuing drive to enhance their dolls with different skin tones, hairstyles and body types.


All images from Barbie© Fashionistas© by Mattel.

TVTA is not affiliated with Mattel and receives no incentives – but, yo, Mattel, if you want to send me some free Barbie to go with my first Barbie California Dream and beach dune buggy, I’ll be one happy vintage editor 🙂

Never Mind The Adverts (Pt16) – Judge Dredd Mega Heroes by Mattel

We are the law!

Welcome to part 16 of TVTA’s series Never Mind The Adverts… Here Are The Toys!

Featuring: Judge Dredd Mega Heroes, by Mattel

In 1995, Mattel released a series of multi-pack action figures based on Judge Dredd characters from the British comic 2000 AD. The semi-articulated figures, which stand at around 2 to 3 inches (7 – 12 cm approx), come with an impressive amount of colour and detail, and were launched to coincide with the summer blockbuster film Judge Dredd, starring Sylvester Stallone and Diane Lane.

TVTA is pleased to present maximum thrill power images of the full 1995 loose set, including the impressively zarjaz ABC Robot, and Judge Dredd’s Lawmaster MK IV bike!

Judge Hershey and Block War Dredd.

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Barbie bags and stationery – the 1998 Mattel France Maroquinerie et Papeterie catalogue

Front cover. Mattel 1998 Maroquinerie et Papeterie catalogue.

The Mattel France 1998 Maroquinerie et Papeterie catalogue (leather goods and stationery) was aimed at school kids and featured carrying bags suitable for the school term as well as stationery items such as exercise books, folders, pens, pencils, and erasers. In addition, Mattel France offered a range of leisure bags suitable for the weekend when school was out.

TVTA is pleased to present the scans showing the Barbie range. The catalogue also features accessories for the characters Batman & Robin, Superman, Babar, Polly Pocket, Noddy, and Extreme Dinosaurs – the scans of which will be coming soon to TVTA!

In the meantime, here’s 1998’s Barbie school accessories…

Mattel 1998 Maroquinerie et Papeterie catalogue. Barbie.

Mattel 1998 Maroquinerie et Papeterie catalogue. Barbie.

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Barbie, Ken and Midge Wardrobe Booklet, 1962 (yellow version)


Here is the third of the three 1962 Barbie in-pack booklets I recently added to my collection. These beautifully illustrated catalogues show the fashion range available back when Barbie was just 3 years old!

Alongside dozens of fashion items for Barbie, Midge and Ken, other gems found inside the catalogues are the Barbie board game, the Dream House and Fashion Shop, knitting patterns, Trousseau Set and the Barbie fan club and magazine.

Below are the complete scans from the yellow version wardrobe booklet – Barbie, Ken and Midge.





More Barbie catalogues and adverts can be seen here

As always, thanks for looking 🙂

Latest toy ads just in

TIMELINE: 1978, 1979, 1980, 1982, 1985. TOYS: DC Superhero cars, Golden Girl action figures, Karl May action figures, MOTU merchandise, Die Cast cars, Playmobil figures. MANUFACTURERS: Corgi, Mattel, Siso-Trend, Bburago, Inventive Concepts. COUNTRIES: US, Germany, Netherlands.

US. Weird War Tales. 1980.

Germany. 1985.

Germany. 1978.

Germany. 1982.

Germany. 1982.

US. Weird War Tales. 1980.

US. Weird War Tales. 1980.

Netherlands. 1979.

SHOGUN

shogungoldorak

Shogun action figures came in various scales made from both plastic and die-cast metal. Licensed by Mattel in the late 1970s the figures were based on the Japanese anime show of the same period.


PIF552_1979_Shogun_POST

France. Pif Gadget. 1979.


PIF558_1979_ ShogunWarriors_POST

France. Pif Gadget. 1979.


Shogun Rocket Tops Topolino 1979

Italy. Topolino. 1979.


France. Goldorak 12" vinyl record. Saban Records & Music. 1982.

France. Goldorak 12″ vinyl record. Saban Records & Music. 1982.


USA. Creepy Mag. 1980.

US. Creepy Mag. 1980.


Castors 14. 1979.

Castors 14. 1979.


 

CAPTAIN POWER

Captain Power was a sci-fi/action TV series that ran from 1987 to 1988 in the US and Canada. The toys (produced by Mattel) were noted for their use of clever audio and visual interaction with segments of the TV show. The show received criticism from a few quarters because of its ‘dark’ subject matter and promotion of violent themes’. A second series never made it past production.

The Young All-Stars N°9. 1988. US

HOT WHEELS

 Hot Wheels die cast cars, playsets and merchandise by Mattel


Speelboom Club Journal N°2. 1987. Netherlands.

Ets De Neuter catalogue. 1995. France.

France. Pif Gadget. 1982.

France. Pif Gadget. 1982.

France. Pif Gadget. 1980.

France. Pif Gadget. 1980.

France. Pif Gadget. 1982.

France. Pif Gadget. 1982.

France. Pif Gadget. 1985.

France. Pif Gadget. 1985.


Post updated September 2018 with new images.