Tag Archives: Kelloggs Frosted flakes vintage

Kellogg’s promotions in the 20th century and my family link

The Kellogg’s Twins

It was in Birmingham, UK, 1948, when my grandparents were approached by representatives of Kellogg’s to take part in an advertising campaign for Kellogg’s Cornflakes. The company was keen to feature identical twins for its latest advertising run in British magazines. Diane (my mom) and Christine (my auntie) had somehow caught their attention.

One of the 1948 promotional photos taken by the Kellogg’s company for a British advertising campaign for Cornflakes. I had to ask my auntie who’s who as it was always so difficult to tell them apart. Mom is the girl sat on the arm of the chair on the right, and my auntie is on the left holding the book.

The family at breakfast, work and play

The twins were toddlers at the time when Kellogg’s made the approach. As well as photographs of the two of them at play they were also photographed with my grandparents at the family breakfast table. Kellogg’s also took photos of my grandmother serving Cornflakes at work (she was a waitress at the time), and my grandfather ‘going to work on a good breakfast’ (he was a welder at the time).

Whether or not all of the photos were used in publications is unknown. My grandparents both passed away in 1994 and my mom in 2017. No magazines or newspapers containing images from the photo sessions have ever been found when going through their estates, but we did discover the two photographs that I’m sharing here today. My auntie, the only survivor from the session, says that the family were paid £80 for their work – the equivalent of well over £2,000 in today’s money according to the National Archives. She also has recollection of seeing an advert in one of the female periodicals of the time like Woman, Woman’s Own, Woman’s Realm.

The second of the two 1948 promotional photos taken by the Kellogg’s company for a British advertising campaign for Cornflakes. Again I had to ask my auntie which twin was which. From left to right is my auntie, standing next to her my grandmother, seated is my grandfather, and next to him is my mom. My auntie tells me that no milk was allowed to be poured over the Cornflakes as it would have made them too soggy and spoiled the photo effect. I love the big, round teapot, and the sugar bowl, and I’m guessing that’s a jar of marmalade next to all those rounds of toast. The Cornflakes box pictured is a pre late-1950s version before the introduction of ‘Cornelius Rooster’ as a brand mascot.

The hunt continues

It’s a joy for me to at last lay eyes on two of the photos from a story that had taken on somewhat mythical proportions over time in our family. It’s also a joy for me to publish them here at The Vintage Toy Advertiser – a website that has vintage advertising at its core. The joy will only be enhanced by discovering an actual advert one day in an original magazine. Alas, frequent research attempts over the years have turned up nothing, However, with the continued effort of individuals and organisations uploading photographic content to archives and social media sites, you never know, one day!

It’s a twin-thing

My mom and my auntie aren’t the only twins to have been courted by Kellogg’s. It seems the well-known breakfast brand has a fondness for featuring twins in advertising, even as recently as in 2017 when another set of Birmingham twins, in fact two sets of Birmingham twins were featured in Cornflakes television adverts.

Twin treats

I found these three ads online while researching for this post. The first two are cited as 1948, and the third as 1960s.

Image courtesy of etsy.com

Image courtesy of Magazinesadsandbooks.com

Image courtesy of Advertisingarchives.co.uk


TVTA international ads

Finally, here is a gallery of TVTA’s international Kellogg’s cereals adverts to date.

As always, thanks for looking 🙂



Image sources for the 3 Kellogg’s twins adverts: Magazines, ads & books store. Retro Reveries. The Advertising Archives.


 

Tony the Tiger Frosties ads

By Kellogg’s – Life Magazine-page 133, Public Domain, https://commons.wikimedia.org/w/index.php?curid=17184950

Kellogg’s Frosties is a breakfast cereal introduced in the United States in 1952. Tony the Tiger has been the brand’s mascot since its introduction, and has the catchphrase:

“They’re Grrrrreat!”

Tony is always drawn wearing a red bandana around his neck, which is sometimes plain red, can sport the name ‘Tony’, or is chequered with circles – as seen in early renditions like the Life Magazine pic above. In the first advert below, Tony can be seen wearing a spotted bow tie – perhaps in honour of his “roaring reporter” role.

I’ve always liked Tony as a breakfast mascot, he seems a friendly sort of Tiger who would probably organise lots of tiger dinner parties, and not only play the part of perfect host but keep peace between the likes of Shere Khan, Tigger, Tigress, Richard Parker and any other famous tigers you can think of!

Enjoy the ads, they’re grrrreat!

UK. Planet of the Apes. 1976.


Denmark. Anders And & Co. 1981.


Denmark. Anders And & Co. 1987.


Denmark. Anders And & Co. 1986.


Denmark. 1988.


Denmark. 1986.


Denmark. 1984.


Denmark. 1982.


Denmark. 1986.