Welcome to TVTA Sweden and Finland!

Superman N°12 1987. Cover by Arthur Adams and Dick Giordano. DC Sweden/Finland.

Greetings vintage mates! In my ongoing endeavour to gather a digital archive of international advertising, catalogues, posters and comic covers, The Vintage Toy Advertiser is pleased to post today some wonderful examples from Sweden and Finland. Välkommen!

Adding to an already impressive world map featuring France, UK, US, Denmark, Italy, Spain, Netherlands, Belgium, Germany, Greece, Japan and Brazil… the following titles from the 1970s and 80s were aimed at a Finnish and Swedish readership, and feature Superman – (Stålmannen in Swedish), Batman – (Läderlappen), Dracula, Tarzan, The Incredible Hulk, Daredevil (Våghalsen), and Spider-Man (Spindelmannen).

Enjoy the scans! Or as they may say in Swedish, Njut av skanningarna!

Dracula

Dracula N°6 1983. Marvel Sweden/Finland.

Superman

Superman N°11 1986. DC Sweden/Finland.

Superman N°13 1978. DC Sweden/Finland.

Super fart! Let’s save the Superman fart joke for last! Super-Fart = Super Speed. Super-Spänning = Super-Voltage. Super-Tuff = Super-Tough!

Super Fart Superman! 1978. Sweden/Finland.

Tarzan

Edgar Rice Burroughs’ Tarzan N°14 1977. Cover by Joe Kubert. Sweden/Finland.

Tarzan. 1977 Sweden/Finland.

Hulk, Spider-Man, Daredevil 

Hulk N°2 1984. Marvel Sweden/Finland.

Spider-Man. 1984. Marvel Sweden/Finland.

Daredevil. 1982. Marvel Sweden/Finland.


As always, thanks for looking 🙂 Coming soon… yet another international debut at The Vintage Toy Advertiser! (clue – you won’t have to read upside down!)

Modern vs Vintage

I was wondering how to present these ten modern paperworks I recently scanned – and I thought let’s see if I can twin them up with vintage counterparts. A sort of new versus old. Shiny versus retro. It took me a while to go through my archives looking for suitable matchups – especially anything vintage I might have with Spider-woman on it! Ultimately it was a fun exercise involving adverts and comic covers. Here are the results…  (click pics to go bigger)


Spider-woman. 2008 vs 1980.


Hulk. 2008 vs 1977.


Superman. 2013 vs 1979


Wrestling. 2008 vs 1989


G.I. Joe. 2009 vs 1988


2000 AD. 2017 vs 1988


Doctor Who. 2013 vs 1979


Playmobil. 2014 vs 1978


Lego. 2014 vs 1978


Iron Man. 2014 vs 1978

Thanks for looking 🙂

Five new Hostess Superhero ads

Cousin Betsy the Plant Lady… A pleasant gallop on the waves… Cuckoo cuckoos… Creamed filling worthy of the Gods… it can only be the wacky superhero world of Hostess Twinkies and Fruit Pie adverts!

US. Kull. 1976.


US. Marvel Premiere 50. Alice Cooper. 1979.


US. Claw the Unconquered. 1978.


US. The Warlord. 1977.


US. 1978.


 

The Mighty World of Marvel: Incredible Hulk cover art

For me, one of the bonuses in collecting retro advertising is all the interesting and varied comics and magazines I get to flick through. When presented with new materials my first impulse is to train my eyes upon the adverts on offer. After this it’s the turn of whatever other delights are contained within: comic strips, articles, interviews, photos, puzzles, posters, catalogue inserts… and of course the cover itself.

So I was pretty blown away by these Hulk covers from UK’s The Mighty World Of Marvel dating between 1974 and 1978. Featured artists / inkers are Herb Trimpe, Sal Buscema, Pablo Marcos, Tom Palmer, Al Milgrom and Ernie Chan.

1974. Herbe Trimpe.

1974. Herbe Trimpe.

1976. Herb Trimpe.

1976. Herb Trimpe.

1977. Al Milgrom.

1977. Al Milgrom.

1977. Sal Buscema.

1977. Sal Buscema.

1977. Pablo Marcos.

1977. Pablo Marcos.

1978. Sal Buscema / Tom Palmer.

1978. Sal Buscema / Tom Palmer.

1978. Pablo Marcos.

1978. Pablo Marcos.

1978. Sal Buscema / Tom Palmer.

1978. Sal Buscema / Tom Palmer.

1978. Sal Buscema / Ernie Chan.

1978. Sal Buscema / Ernie Chan.

1978. Pablo Marcos.

1978. Pablo Marcos.

MARVEL UNIVERSE

With an incredible library of over 5,000 characters, the Marvel Universe is packed with amazing heroes that have been represented across generations in comic books, toy lines, video games, household merchandise, TV shows and films. TVTA is happy to present a selection of adverts from around the world showing just some of the items available from the Marvel Universe during the 70s, 80s and 90s.


Brazil. Zé Carioca 1655. 1983.

Brazil. Zé Carioca 1655. 1983.


UK. The Defenders. 1978.

UK. The Defenders. 1978.


US. Spiderwoman. 1979.

US. Spiderwoman. 1979.


US. Marvel Age. 1989.

US. Marvel Age. 1989.


US. Dark Hawk. 1991.


France. Catalogue Super Jouet. 1985.


US. Groo. 1990.


UK. Marvel. Marvel Comic 338. Herb Trimpe cover. 1979.


Marvel 50th Premiere. Alice Cooper. Sutton and Austin. 1979.


Star Wars Weekly N° 1. February 8th 1978. Marvel UK. Artwork by Howard Chaykin and Tom Palmer. The issue included a free cut-out X-Wing Fighter.


Doctor Who. Dave Gibbons cover. 1985.


UK. Planet of the Apes and Dracula Lives. #94. 1976.


1978. Sal Buscema / Ernie Chan.


UK. Marvel. 1979.


UK. Star Wars Weekly. 1984.


Spider-Man vinyl record from Power Records circa 1974.


UK. The Mighty World of Marvel. 1979.

UK. The Mighty World of Marvel. 1979.


UK. Star Wars Weekly. 1978.


US. SGT Fury. 1978.

US. SGT Fury. 1978.


UK. Star Wars Weekly. 1979.

UK. Star Wars Weekly. 1979.


US. DC Legion Superheroes. 1983.

US. DC Legion Superheroes. 1983.


US. Star Wars 25. 1979.

US. Star Wars 25. 1979.


US. Star Wars 14. 1978.

US. Star Wars 14. 1978.


Brazil. Cebolinha 145. 1985.

Brazil. Cebolinha 145. 1985.


This 1985 Power Pack and the Amazing Spider-man ad was a joint public service message by Marvel Comics and the National Committee for Prevention of Child Abuse.

This 1985 Power Pack and the Amazing Spider-man ad was a joint public service message by Marvel Comics and the National Committee for Prevention of Child Abuse.


US. The New Mutants. 1985.

US. The New Mutants. 1985.


US. Groo. 1989.

US. Groo. 1989.


US. Groo. 1987.

US. Groo. 1987.


UK. TESB Weekly. 1980.

UK. TESB Weekly. 1980.


UK. Star Wars Weekly N° 116. 1980.

UK. Star Wars Weekly N° 116. 1980.


UK. Star Wars Weekly N° 114. 1980.

UK. Star Wars Weekly N° 114. 1980.


UK. Star Wars Weekly. 1979.

UK. Star Wars Weekly. 1979.


UK. Return of the Jedi comic. 1984. Note the word 'competition' has been misspelled. Competition, a word that is likely to be misspelt 3 out of every 10 ten times it is used in advertising publications. (taken from the Advertising Falsehoods Bible 2036).

UK. Return of the Jedi comic. 1984. Note the word ‘competition’ has been misspelled. Competition, a word that is likely to be misspelt 3 out of every 10 ten times it is used in advertising publications. (taken from the Advertising Falsehoods Bible 2036).


US. The Defenders. 1977.