Herald toys | The Vintage Toy Advertiser

In 1893, William Britain perfected the metal hollow casting process that led to the production of hollow ‘cost effective’ lead toy soldiers. This method had already been utilised to some degree by German manufacturers, but it was William Britain that led the way in creating affordable lead toy figures.

In 1959, William Britain purchased the Herald Miniatures toy company which had been successfully manufacturing plastic toy soldiers. William Britain embraced this new method and began producing a wide range of toy soldiers in plastic. By the 1970s, the company became widely known as ‘Britains’. Toys appearing on the market under this name included farm sets and animals, military vehicles and play sets, a space series, and the hugely popular range of military and Wild West ‘Deetail figures’ with their instantly recognisable metal bases. Today, the company specialises in die cast toy soldiers and accessories, featuring armies from numerous time periods.

TVTA is pleased to present a number of print adverts and catalogue pages featuring the Britains range across the years.