Masters I Dominatori Dell ‘Universo – new MOTU ads!

By the power of Grayskull! I just added these three cool Italian Masters Of The Universe ads from 1984 / 1986 to TVTA’s archives. 

Masters Of The Universe original figures. Italy. Double page ad. 1984.

Masters Of The Universe original figures. Italy. 1986.

Masters Of The Universe original figures. Italy. 1986.

and another…

Masters Of The Universe original figures. Masters of the Universe. 1986. Italy.

Masters of the Universe – vintage toy and merchandise adverts


MOTU logo

Masters of the Universe, sometimes referred to as MOTU or He-Man, is a franchise created in 1982 by Mattel. The brand quickly became, and still is, hugely popular, providing a range of action figures and playsets, video games, comics, books, an animated TV series, a feature film and many other items of merchandise sold internationally.

Fabulous secret powers were revealed to TVTA when we managed to get our mitts on a number of super cool MOTU adverts from around the world! Enjoy.


Action figures, Denmark

Denmark. Anders And & Co. 1984.

Masters of the Universe original action figures. Denmark. 1984.

Denmark. Anders And & Co. 1987.

Masters of the Universe original action figures. Denmark. 1987.

Denmark. Anders And & Co. 1985.

Masters of the Universe original action figures. Denmark. 1985.

Denmark. Anders And & Co. 1987.

Masters of the Universe original action figures. Denmark. 1987.

Denmark. Anders And & Co. 1986.

Masters of the Universe original action figures. Denmark. 1986.

Denmark. Anders And & Co. 1986.

Masters of the Universe original action figures. Denmark. 1986.

Denmark. Anders And & Co. 1986.

Masters of the Universe original action figures. Denmark. 1986.


Action figures, Dominatori Dell ‘Universo, Italy.


Denmark. Master of the Universe. 1987.

Masters of the Universe Figurine Panini stickers. Denmark. 1987.

Masters of the Universe original action figures. UK. Hamleys Christmas Book. 1983.

Masters of the Universe original action figures. Intertoys Speelboek 1987 Autumn Catalogue. Netherlands.

US. Amethyst. 1984.

Masters of the Universe Monogram models. US. 1984.

US. Legion of Superheroes. 1984.

Masters of the Universe The Power of He-Man video game. US. 1984.

France. Pif Gadget. 1985.

Masters of the Universe original action figures Banania offer. France. 1985.

France. Pif Gadget. 1983.

Masters of the Universe Castle Grayskull toy from Pif Gadget. France. 1983.

UK. Eagle and Tiger. 1985.

Masters of the Universe Ladybird books. UK. 1985.

France. PIf Gadget. 1988.

Masters of the Universe calculator pen. France. 1988.

Masters of the Universe comic strip ad #1. Germany. 1982.

Masters of the Universe comic strip ad #2. Germany. 1982.

Join The Masters of the Universe Club. 1985. UK.

Masters of the Universe opriginal figures and film. Speelboom Club Journal. 1987. Netherlands.

Masters of the Universe. The Motion Picture. 1987


MOTU knockoffs?

Mighty Laser Lite Sword 1986 and Mighty Force Weapons Set 1987. Netherlands.


Updated October 2021 with new images.