Japanese chirashi posters – Wonder Woman 1984 & more!

Wonder Woman 1984. Japanese chirashi poster. Front.

Wonder Woman 1984. Japanese chirashi poster. Reverse.

New Japanese chirashi movie posters just in at TVTA, and the Wonder Woman 1984 as seen above is simply one of the best posters I’ve seen!

Also freshly scanned are these other ‘wonders’. Enjoy 🙂

Pretty Cure. Chirashi. Japan. 2020. Front.

Pretty Cure. Chirashi. Japan. 2020. Reverse.

Hokusai. Chirashi. Japan. 2020.

Star Wars: The Clone Wars. Chirashi. Japan. 2008. Front.

Star Wars: The Clone Wars. Chirashi. Japan. 2008. Reverse.

Star Wars: The Rise of Skywalker. Chirashi. Japan. 2019. Front.

Star Wars: The Rise of Skywalker. Chirashi. Japan. 2019. Reverse.

Godzilla Anime. Chirashi. Japan. 2018. Front.

Godzilla Anime. Chirashi. Japan. 2018. Reverse.

X Men 2. Chirashi. Japan. 2003. Front.

X Men 2. Chirashi. Japan. 2003. Reverse.

A newspaper life – pop culture ads from the defunct French Metronews

Metronews. Astérix. 24 Oct. 2013.

A TVTA special

One of the first jobs I did when I moved to France was working as a newspaper and advertising distributor. The newspaper in question was Metronews, which was launched 18 February 2002 as Metro then renamed Metronews in 2013 until it ceased print publication and moved online in 2015.

Metronews was hand-distributed on weekday mornings to commuters and students, and deposited in self-service racks in and outside of public buildings and city transport networks. The title was part of Metro International – a Swedish global media company since 1995 based in Luxembourg that publishes the range of Metro newspapers around the world. 

Metronews was a freesheet newspaper, and it gained the bulk of its revenues from advertising, which ultimately led to its 2015 demise due to the growing trend of advertisers and readers migrating to online services. As a consequence of the print title ending, I, and the rest of my distribution team, lost our jobs and were offered free government re-training packages.

I remember my last morning as a distributor; Friday, July the third, 2015, the day the print title ended, handing out that final ever edition with mixed emotions: it would be a relief not to have to work in the noise and bustle of one of France’s big cities full of traffic fumes and freezing wind in the winter, and to not have to wear the green T-shirt and baseball cap uniform!… but I was sure going to miss some of my daily acquaintances, the early morning chats and improving my French language skills. Plus, as a writer, there was always plenty of inspiration to be found by observing human nature and the dynamics of people when spending significant time in a big city.

TVTA never misses an opportunity to archive!

Being as my blog has always been about pop culture advertising, it was only natural during my time with Metronews I saved some of the issues – including that last ever edition I mentioned… funny to think that each of the covers you are about to see I personally handed out at one time, thinking to myself: hmm, I must remember to save one of these to post up on my blog one day…

Metronews. Grand Theft Auto V. 17 Sep. 2013.

Metronews Star Wars Rebels. 2014.

Metronews. Star Wars Rebels. 30 Sept 2014.

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The Rise of Skywalker – cinema swag and promotions

Star Wars: The Rise of Skywalker. Pathé Gaumont Les Mag. France. 2019.

Last night I went to see Star Wars: The Rise of Skywalker. This post is not a review, it’s more a showpiece for some of the advertising and promotions concerning the movie. I will say, however, that I thoroughly enjoyed this final instalment of a film franchise that’s been there with me since I was a child. In many ways TROS serves as a fine tribute to the ‘best of Star Wars’. It’s been quite a journey!

So, onto the few promotions I’ve gathered for the film here in France. Besides print adverts, there is the Premiere film magazine cover, a Nestlé cereal competition, cinema exclusive plastic soda cups and a cool metal popcorn bucket, Actimel yoghurt pots, and I’ve included my Japanese chirashi posters.

Star Wars: The Rise of Skywalker. Cover of Premiere. Dec 2019. France.

The Rise of Skywalker. Japanese chirashi.

The Rise of Skywalker. Japanese chirashi.

The Rise of Skywalker. Double page ad. Premiere. Dec 2019. France.

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Publicités et couvertures – Les Cinémas Pathé Gaumont – Le Mag (3)

Pathé Gaumont Le Mag. Sept 2019. France.

Pathé Gaumont Le Mag. Sept 2019. France. Ad Astra.

Welcome to part 3 of my ongoing web series showcasing print adverts and covers from French publication Les Cinémas Pathé Gaumont Le Mag, featuring recent films you may have seen or are planning to see.

Les Cinémas Pathé Gaumont, c’est une chaîne de cinema appartenant à Pathé, active en France, aux Pays Bas, en Suisse et en Belgique. Voici plusieurs couvertures et publicités de films récents, scannées à partir du magazine français Les Cinémas Pathé Gaumont!

Les Cinémas Pathé Gaumont is a cinema chain owned by Pathé, with operations in France, The Netherlands, Switzerland and Belgium. Here are some covers and adverts for recent movies you may have seen, scanned from the French magazine Les Cinémas Pathé Gaumont!


Pathé Gaumont Le Mag. July 2019. France. Playmobil: The Film.

Pathé Gaumont Le Mag. July 2019. France. Playmobil: The Film Pop’N Box promo.



Pathé Gaumont Le Mag. Oct 2019. France. Le Mans 66.

Pathé Gaumont Le Mag. Sept 2019. France. 4DX.


Merci! Thanks for looking 🙂

The King of the Monsters: Godzilla, in Japanese Chirashi

Godzilla. From the 1954 film by Ishirō Honda.

Godzilla is a gigantic prehistoric sea creature, awakened by nuclear radiation to emerge from the ocean and wreak havoc on Earth. Classified as a kaiju – a Japanese word that refers to the genre of films featuring such giant monsters, Godzilla first appeared as a cinema release in 1954 in Ishirō Honda’s film Godzilla. Since then, the King of the Monsters has appeared in a multitude of films, TV shows, video games, comics, and books. TVTA is pleased to present a selection of Japanese chirashi movie posters featuring Godzilla as seen in live action and anime films.

Godzilla: King of the Monsters, 2019


Godzilla: City on the Edge of Battle, 2018


Godzilla: The Planet Eater, 2018


Godzilla: Planet of the Monsters, 2017


Shin Godzilla (or Godzilla Resurgence), 2016


Godzilla, 1954


More bad-tempered city destruction coming soon!

Thanks for looking 🙂

post updated March 2020 with additional images

Publicités et couvertures – Les Cinémas Pathé Gaumont – Le Mag (2)

Venom. France. 2018.

This is the second Venom movie ad I’ve picked up this week. A French version. Sweet. Sweeter still is that I just got back from the cinema after watching it. What a blast! Venom is one mean character you don’t want to meet in a dark alley. And Tom Hardy – always so watchable. Okay, it was a bit weird watching him in a dubbed French voice over, but it was still Tom, only Frenchier.

Here’s the other Venom ad I posted earlier in the week in case you missed it. And this is followed by some further French ads and covers all courtesy of Les Cinémas Pathé Gaumont Le Mag.

Venom. Japan. 2018

Les Cinémas Pathé Gaumont, c’est une chaîne de cinema appartenant à Pathé, active en France, aux Pays Bas, en Suisse et en Belgique. Voici plusieurs couvertures et publicités de films récents, scannées à partir du magazine français Les Cinémas Pathé Gaumont!

Les Cinémas Pathé Gaumont is a cinema chain owned by Pathé, with operations in France, The Netherlands, Switzerland and Belgium. Here are some covers and adverts for recent movies you may have seen, scanned from the French magazine Les Cinémas Pathé Gaumont!

The Predator.

A Star is Born.


Thanks for looking 🙂

Viva Chirashi! Japanese Movie Posters 1977 – 2018

Viva Knievel! (1977)

Deadpool 2 (2018) 

Deadpool (2016)

Hunger Games: Mockingjay Part 2 (2015)  

Kinky Boots (2005)

Godzilla: Planet of the Monsters (2017)

Porco Rosso (1992)

Thor / Avengers

Thor: Ragnarok (2017)

Avengers Infinity War (2018)

Batman Ninja (2018)

Sliver (1993)

Cobain: Montage of Heck (2015)

A Chirashi is a printed mini-poster or flyer used to promote film releases in Japan. The size of a typical Chirashi is “B5” (approx 7 x 10 inch /18cm x 26cm). A relatively cheap and space-saving alternative to regular-size industry posters, Chirashis make excellent movie memorabilia collectables. You can find all my Chirashi posts here

500th Post at The Vintage Toy Advertiser!

It’s a milestone moment for TVTA as we celebrate our 500th post.

I remember moving over to WordPress in the spring of 2011 and thinking: “well, this seems like a good place to be.” Fast forward a few years and my thoughts haven’t changed a bit. Much of this is down to you, dear readers and fellow bloggers, for checking out, sharing, liking and commenting on my posts and helping to make TVTA’s mission a whole lot of interesting fun. Thanks WP mates 🙂

So, what’s hot off the scanner to celebrate post N° 500… some obscure toy ad? Barbie, Etch A Sketch, Mr. Potato Head, Slinky Dog? No, but there were a few little clues back there wink wink

How about some horror film ads, vinyl records, video games, poetry or kitchen work units?

Nope, none of those. And definitely no clown ads!!

So what is it then?

it had better be good!

It is…

… After an executive board meeting with Wooof, the cat and I have decided to celebrate our special 500th toy story with Toy Story! All told in the wonderful style of Japanese chirashi movie posters.

Regular readers will know how much we love our Japanese chirashi around here 🙂

So let’s hand over to Woody and Buzz and co for TVTA’s 500th post … Toy Story!

As always, thanks for looking 🙂

 

 

Toy Story (1995)


Toy Story 2 (1999)


Toy Story 3 (2010)


Edit: September 2019. Adding Toy Story 4.

Toy Story 4 (2019)


In other Toy Story news …
Toy Story 2 Japanese Movie Programme cover, centrefold and adverts


Disneyland x3. Original 90s Buzz Lightyear toy. DVDs

To infinity and beyond! Until next time  🙂


Photographs TVTA. Images scanned by TVTA from private collection. Updated September 2019 with new images.

Publicités et couvertures – Les Cinémas Pathé Gaumont (1)

Les Cinémas Pathé Gaumont, c’est une chaîne de cinema appartenant à Pathé, active en France, aux Pays Bas, en Suisse et en Belgique. Voici plusieurs couvertures et publicités de films récents, scannées à partir du magazine français Les Cinémas Pathé Gaumont!

Les Cinémas Pathé Gaumont is a cinema chain owned by Pathé, with operations in France, The Netherlands, Switzerland and Belgium. Here are some covers and adverts for recent movies you may have seen, scanned from the French magazine Les Cinémas Pathé Gaumont!



Thanks for looking 🙂