Jours De France 750 1969. Brigitte Bardot et Maurice Ronet.
Jours de France was a popular French weekly women’s print magazine published between 1954 and 1989. The magazine featured articles and photographs on fashion, cinema, writers, artists and musicians, as well as cartoons and puzzles. TVTA was lucky to get hold of issue #750 from 1969 with actress Gina Lollobrigida on the cover. The issue is jam-packed with superb images of late 1960s French culture, as well as an abundance of print adverts from popular brands which were the main source of revenue for magazines like Jours de France.
At more than 260 pages long, there is bound to be a ‘part two’ to this post. I was unable to scan the images due to the sheer size and weight of the magazine being too much for the TVTA A4 office scanner, so all images from this issue are presented as photographs.
Jours De France 750 1969. Cover. Gina Lollobrigida.
Jours De France 750 1969. Robert Hossein et Marisa Mell.
Greetings, vintage mates! Here’s wishing you all a very merry Christmas and a wonderful and creative New Year ahead!
Staying with our recent 1960s fashion and style vibe, TVTA is pleased to present seasonal images from the French pages of Elle (1968), Jours De France (1969) and Marie Claire (1965) featuring Christmas gift ideas, homemade decorations, festive food and winter fashion.
From très élégant to trop cool! 1965-1968 Fashion and Style!
To answer my own question, I’ll say first that I’m a fan of the 1920s look, I love too the rebel flair of the 1950s, the glam and glitz of the 1970s, and the new wave punk attitude of the 1980s… but it’s decade numéro 1960s which takes my vote as favourite.
We could agree that fashion is often influenced by that which has preceded it; and in the images I’ve scanned below it’s interesting to see how some of the styles have a definite 1920s look, and there is also that natural crossover or bleed from the 1950s influence. But we could also agree that the sixties saw a genuine birth of new ideas which not only exploded onto the scene but perhaps defined in the first place exactly what a scene should look like. The style back then – whether it was the clothes you wore or the way you cut your hair, or the jewellery you wore, seemed to marry effortlessly into the music and films and the characters which inhabited the sixties landscape. Cool? Swinging? Fab? I think so.
Join me, as TVTA points a nostalgic lens on just some of the fashions, style and brands which appeared in this decade, via the pages of French publications Marie France (from 1965), and Elle (from 1968).
TVTA is pleased to welcome for the first time here vintage images from Hungary and Romania. These two countries join our ever-growing rosta of international advertising, posters and print images as seen in decades gone by.
Nok Magazinja. Logo. 1984.
Dolgozo No. Logo. 1979.
Images come from the socialist-era print publications Nok Magazinja (Budapest, Hungary, translation: Women Magazine) featuring articles and photos of fashion, the arts and women’s interests; and Dolgozo No (Bucharest, Romania, translation: Working Woman) featuring articles and photos of working women and politics.
Both publications are represented here by dates from the late 1970s to the late 1980s.
Nok Magazinja 9. 1985. Hungary.
Nok Magazinja 3. 1982. Hungary.
Nok Magazinja 5. 1980. Hungary.
Nok Magazinja 5. 1986. Hungary.
“New Winds are Blowing in Fashion.” Nok Magazinja 5. 1986.
“We Wear it at Home.” Dolgozo No. Feb 1979. Romania.