BMX – from a 1970s California bike craze to an Olympic sport

The origins of BMX (an abbreviation of Bicycle Motocross) can be traced to the early 1970s in southern California when children adapted their road bikes for the thrill of dirt track racing. Manufacturers soon took advantage of the craze and began selling specially-made bikes. By the early 1980s, BMX had become hugely popular not just in the US but in Europe and other countries.

International timeline:

  • 1977. The American Bicycle Association (ABA) is organised as a national governing body for the growing interest in BMX.
  • 1981. The International BMX Federation is formed and holds its first BMX World Championship the following year.
  • 1993. BMX is recognised and integrated into the Union Cycliste Internationale.
  • 2003. BMX becomes an Olympic full-medal discipline, marking its debut at the 2008 Beijing Olympics.

TVTA is pleased to present a gallery of international print images featuring BMX bikes, clothing, accessories, and promotions as advertised throughout the 1970s and 1980s.


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Latest ads – an 80s mix

The weekend kicks off at TVTA with an 80s mix of ads for model kits, 007 role playing games, My Little Pony, Oodles, Playmobil, Dungeons & Dragons and Columbia BMX.  

Model Kits

MPC The Empire Strikes Back. Spider-Man N°14. 1981. US.

MPC Return of the Jedi. House of Mystery. 1983. US.

Masters of the Universe. Amethyst. 1984. US.


James Bond 007

007 Victory Games. Alpha Flight N°5. 1983. US.

007 Victory Games. The Incredible Hulk N°292. 1984. US.


My Little Pony

My Little Pony. De Speelboom N°3. 1987. Netherlands.


Oodles

Oodles. Speelboom Club Journal N°4. 1987. Netherlands.

Playmobil

Playmobil. Intertoys Speelboek 1987. Netherlands.

Dungeons & Dragons

The Adventure Is Yours. The Defenders. 1982. US.

D&D Gazeteer. The New Mutants N°57. 1987. US.

Columbia BMX

Columbia BMX. The Incredible Hulk N°292. 1984. US.

Columbia BMX. Dazzler. 1982. UK.

Happy weekend and thanks for looking 🙂