Subvertising: If you’re gonna look, then look again…

Art by Matt Bonner

Art by Lindsay Grime

Art by Michelle Tylicki

What is subvertising? Broadly, it is the art of making spoof advertisements from corporate and political actors with the aim of making the public think of the damage caused by those actors. The term was coined in 1991 by the cultural critic Mark Dery, and is a portmanteau of the words subvert and advertising.

Subvertising can take place physically on our high streets, with billboards hi-jacked to give an alternative message. They can also appear digitally as memes and spoof political slogans.

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Six Sentence Stories: The Girl in the Coat

FAO Schwarz Fall / Winter catalogue logo. 1980. US.

Greetings, vintage mates. I’m linking up with Denise at Girlie On The Edge Blog, where she hosts Six Sentence Stories, and the cue word this time is Coat.


The Girl in the Coat

 

The harsh Winter was almost over, yet no less fierce with the promise of precious Spring about to come: that blissful, two, three weeks at best, tolerable weather event, before the incomprehensible heat of Summer broiled us in our skins.

The girl, she was shivering under blankets plundered from the last town we passed; the forsaken church we had taken shelter in, before the roof collapsed under the weight of snow as filthy and heavy as a Christmas scene postcard sent straight from hell.

The girl, feverish, with me as her guide, the endless walking, sleeping in abandoned trucks and barns, chicken coops long ago ransacked of fowl and eggs, the girl, the girl, the girl and me, hiding in trees from marauders and murderers, and those driven mad by Summer and Winter’s brutal empire… the girl, oh that poor girl, how she shivered.

The girl, in her fever, she called out to me: “Mommy…” and I wept for the girl, and for her mother too – and whichever cruel season had snatched her away.

And I wondered: should I give the girl my coat… if I did, she would surely survive until Spring, yes, but I would freeze, for certain, me… her weathered protector, her compass, her source of advice and well of resourcefulness, her hand to hold in countless blizzards and wind and rain and fog and storms, and heatwaves out to desiccate us.

The girl, I stared at her trembling bag of bones body, me… with no maternal feathers nor stripes to call my own, and she, the girl, the girl, no daughter of mine, just a girl I once found hiding under a bed; the girl who I take my coat off to and wrap around her frame, and fasten each button as her eyes at last brighten, and me, shivering now, the fingers of the wind entering my pores like frost-swords and ice-needles, my eyes glazing over as I give the girl up to the coming of Spring and all I had taught her.

 


#climate #change #care #love

The Girl in the Coat is inspired by The Road by Cormac McCarthy

Huge thanks to Denise for hosting Six Sentence Stories #inspiring

MOTHERS NOT HAPPY

Powerful. Bleak. Tragic.
Please check out more environmental art at fellow WP blogger crowcries

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