TVTA’s top twenty international crunchy tasty vintage cereal killer breakfast snack ads – with milk! Plus, half a million site views!!

Kelloggs Choko Crunch. Denmark. 1988.

Time to snap, crackle and pop with TVTA as we celebrate half a million site views!

Half a million site views? Pas mal.  

Yes, since 2011 here at WordPress, the site has moved in all the right places I wanted it to, and it’s a pleasure to see so many daily visitors come check out the 4k+ images I’ve steadily been adding to the archives, along with the visits and interaction from my good blogging buddies (you know who you are and you know I love you 😍)

Here’s the screen shot I took the other day showing the magic number:

 

So, a BIG thanks to all my vintage mates and visitors, and remember – if it’s not TVTA then it’s probably something else! 

Cereal-y speaking…

Dear vintage mates, is your office cat addicted to cereals? Is your monthly procurement budget being constantly blown on Cheerios and Cornflakes? Are you finding empty boxes of bran flakes hidden behind the office scanner?

You would think a cat might be content with just milk, yes? Bah. Not TVTA’s intrepid office cat Wooof!

Read on to discover what happened on that fatal day during breakfast; a deadly tale of cereal overdose and fancy dress costume parties gone mad!

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Hot Wheels toys in my Banania cornflakes

France. Pif Gadget 869. 1985.

France. Pif Gadget 869. 1985.

Of course, In 1985, they didn’t really put die cast toy vehicles inside the boxes of Banania cornflakes (not that it wasn’t uncommon back then to find cool toys inside boxes, but rarely metal toys that would add significant weight to the box). So, no car in my cornflakes? But this was still an excellent opportunity to grab one of 20 sets of 126 vehicles! In addition there were 1000 other prizes to be grabbed. To be in with the chance to win you had to answer a question and then cut-out and send off the slip on the bottom of the advert.

Controversial Banania

The advertising images for Banania featuring the smiling Senegalise soldier – and in particular the slogan “y’ a bon” (Pidgen French: “that’s good”) has come under scrutiny by those accusing the brand of racism or colonialism.

Scan of a reproduction tin plate advert from the 1930s. These reproduction ads are popular throughout France.

Scan of a reproduction tin plate advert from the 1930s. Reproduction ads of this era are popular throughout France. They are easily found in stores, street markets, tourist shops, even finding their way to flea markets as second-hand items.

The slogan, “y’ a bon”, which had been used since 1915, was finally scrapped in 2011 from all subsequent products and advertising. The image of the Senegalise soldier is still used but more in a comic / cartoon style. This change of style can perhaps be first seen in the 1985 Hot Wheels advert at the beginning of the post, with the soldier’s head morphed into the font of the letter ‘B’.

I’ve included below another advert from 1985 to illustrate this –  this time for a He-Man and Masters of the Universe promotion which is pretty much the same as the Hotwheels promo.

France. Pif Gadget. 1985.

Banania money box van. France. 2017.

Banania in Space

You can see the presence of the “y’ a bon” logo in this 1960 advert from Lissette comic. In this promotion you had to collect 16 points from Banania products then send them off along with 6 postage stamps to receive your space play-set and characters.

France. Lissette N° 46. 1960.

France. Lissette N° 46. 1960.


Read more of the history of Banania here:

Official Banania website

Banania Wikipedia (French)

Banania Wikipedia (English)