Danish Retro (Pt 4)

Welcome to the fourth part of Danish Retro. In this edition we look at some half-page adverts found in comic books in Denmark in the 1960s, 70s and 80s.

Part Three can be seen here


Lagerman Caramel Bars. 1969.


Dandy Chewing Gum. 1970.


Kellogg’s Rice Crispies. Pif Paf Puf (Snap Crackle and Pop). 1967.


Sun-Maid Raisins. 1980.


Kellogg’s Stamp Collector Offer. 1970. Frimærkesamler


Matchbox. 1967.


Cowboys and Indians. 1969.


Corgi Farms. Porsche and Lotus. 1967.


Corgi Batmobile and Batboat and Chevrolet Stingray. 1967.


Corgi Transporter. 1967.


Britains. 1970.


Board Games. 1987.


Disney and MOTU Storybook and Cassettes. 1987.


Disney and MOTU Storybook and Cassettes. 1988.


Playmobil. 1980.

Thanks for looking  🙂

BRITAINS

In 1893, William Britain perfected the metal hollow casting process that led to the production of hollow ‘cost effective’ lead toy soldiers. This method had already been utilised to some degree by German manufacturers, but it was William Britain that led the way in creating affordable lead toy figures.

In 1959, William Britain purchased the Herald Miniatures toy company which had been successfully manufacturing plastic toy soldiers. William Britain embraced this new method and began producing a wide range of toy soldiers in plastic. By the 1970s, the company became widely known as ‘Britains’. Toys appearing on the market under this name included farm sets and animals, military vehicles and play sets, a space series, and the hugely popular range of  military and Wild West ‘Deetail figures’ with their instantly recognisable metal bases. Today, the company specialises in die cast toy soldiers and accessories, featuring armies from numerous time periods.

TVTA is pleased to present a number of print adverts and catalogue pages featuring the Britains range across the years.

US. FAO Schwarz catalogue 1980/1981

Denmark. 1970.

UK. Hamleys Christmas Book. 1983.

PIF 744. Britains Farm vehicles 1983

France. PIf Gadget. 1983.

Anders. 46. 1984. Britains farm and Deetails.jpg

Denmark. Anders And & Co. 1984/

France. Pif Gadget. 1979.

France. Pif Gadget. 1979.

Britains. De Speelboom. 1987. Netherlands.

More history here: A short history of Britains Toys