Tag Archives: Bburago HAT

Curiouser and curiouser… the Bburago HAT Catalogue 1976, starring:

“The Curious Case of the Random, Everyday Objects Superimposed Next to the Cars!”

… and nothing to do with hats, though it is a little mad, Alice…

… mad objects like coins, pasta, moon rocks, pencil shavings, Andorran flag bottle tops, and more! Maybe some of our Italian visitors can help out with the significance of these photographed objects placed next to drawings of cars? Or will they be as nonplussed as us? Non? What’s Italian for ‘no’? The catalogue in question is Italian, a Bburago HAT (Hobbies And Toys) 1976 N°2 edition. Perhaps catalogue N°1 had similar designs? The objects seem to be ‘hobby’ or ‘food’ related? Just how are these everyday items related to toy cars??

So many questions, I know, I know! Let’s move quickly to the scans which show some truly wonderful artwork of the models available by Bburago at the time. As was often typical with 1970s advertising, design teams didn’t photograph their product they hired artists to draw it!


The cover… already you see weird objects, but not so noticeable as the images are tiny…


Inside… it all begins in a quite orderly fashion with a very cool cross section of a die cast car…


And then… Bam! Straight down the rabbit hole… it’s random object time… 

(with bonus FREE pun-and-nonsense commentary from our editing team!!)

1.

… A serious car, serious coinage!

Coins!


2.

Please put the lid back on the toothpaste when you’ve finished brushing your teeth!

Toothpaste lid!


3.

Somebody call me a thimble!

Thimble!


4.

Excuse me, officer, I seem to have lost my marbles!

Marbles!

There are others…

Think I’ve got most of them…

(click images to go bigger)

5 – 22


23.

Bottle tops. The nearest one appears to be the Andorran flag?

Bottle tops!


24.

The pen is mightier than the police car?

Pen nibs!


25.

Back to school. Pencil shavings!

Pencil shavings!

At school, in your pencil case, you were likely to have a cheap, plastic sharpener, red, yellow or blue or something; if you were lucky, you’d have one of those sturdy, metal, technical drawing sharpeners; some had sharpeners that were moulded inside see-through containers into which the shavings could be collected and emptied later; others had novelty promotional sharpeners for cartoon, TV and film characters.

Then there was the ‘beast-of-all-sharpeners’… the one that belonged to the entire class, usually bolted onto the end of the teacher’s desk – a sinister-looking device that could grind down three different-sized pencils at a time, automatic or crank handle-operated, when in motion it sounded like a derailed steam train driven over a cliff by Godzilla, and this monster of a pencil-sharpener, make no mistake, could easily rip off your fingers, and the entire lower arm of some of the smaller pupils!


26.

Decorative beads or tongue-tingling sweets?? No fear, we’re not taste-testing them, they’ve been out of their packaging since 1976!

Decorative beads or tongue-tingling sweets??

Calls down to archives: “Wooof… got some tasty new treats for you to test out, dear cat(muhuhahaha)…”
Wooof: “But you’ve already tested them yourself, dear editor.”
Me: “I have?”
Wooof: “Yes, what do you think it was that I sprinkled on top of your cappuccino this morning?”
Me (going green about the gills): “Uuumph!”


27.

… And finally… a back pages questionnaire, for kids, in Italy, in 1976.


Thanks for identifying random objects with us :) If you know the identity of any of the mystery objects in today's post please let us know in the comments. Likewise, if you have any idea what is going on, about anything at all really, ever, we're here, and we'd like to know too! This post has been brought to you by TVTA random objects and old school schools of old school school stories.