Babar the elephant is a fictional character who first appeared in children’s books in 1931 in France. Written by Jean de Brunhoff, Babar’s first adventure – Histoire de Babar – was a huge success and led to further stories being published. In 1933, Winnie the Pooh author A.A. Milne introduced Babar to British and American readers with an English-language translation – The Story of Babar.
The popularity of the adventurous little elephant has never waned since the 1930s, and today Babar continues to gather a huge and worldwide fanbase for his books, animated films, TV series, toys and merchandise. TVTA is pleased to present a selection of 1960s and 70s print adverts from the French comic Le Journal de Babar, along with other Babar related merchandise.