Tag Archives: 1980s toy soldiers

Toy Soldiers

Toy Soldiers (or Army Men) typically measured around 5 cm (2 inches) in height and were usually moulded in green, brown or grey solid plastic. Popular figure sets were based on modern military soldiers and came in various combat and strategy poses along with vehicles and accessories (often of a smaller scale to the soldiers) which were sometimes bundled into sets. As well as the modern military sets, other sets available on the market were cowboys and Indians, medieval knights and space figures.


US. Ghostly Haunts. 1974.

US. Ghostly Haunts. 1974. Lucky Products ad.


US. Weird War Tales. 1978. This variant of the Lucky Products ad appeared four years later and shows a price increase as well as change of address.

US. Weird War Tales. 1978. This variant of the Lucky Products ad appeared four years later and shows a price increase as well as change of address.


US. Marvel Doctor Who. 1981.

US. Marvel Doctor Who. 1981. Fast-forward three years and this variant shows another price increase, some minor changes to the order details, and “imaginary war scene shown” added below the illustration.

The footlocker versions as seen above were probably only available via mail order. At the cheap end of  the spectrum these soldiers were often sold in stores in clear bags with an illustrated cardboard header. Companies such as Louis Marx, MPC and Airfix offered a more expensive range that covered many more armies from around the world.

Below are more ads from the same Lucky Products stable, plus some from other companies offering similar toy soldier sets.


US. Weird War Tales. 1975.

US. Weird War Tales. 1975.


US. Weird War Tales. 1976.

US. Weird War Tales. 1976.


US. Star Wars 28. 1979.

US. Star Wars 28. 1979.


US. Weird War Tales. 1975.

US. Weird War Tales. 1975.


US. Creepy Things. 1975.


US. The New Mutants. 1985.

US. The New Mutants. 1985.


 

Atlantic Toy Figures

logo1Atlantic

Atlantic was an Italian company operating between 1966 and 1984 which specialised in plastic toy soldiers and vehicles. Atlantic produced many WWII figures and vehicles sets, as well as an “Ancient Civilisations” line which included Egyptians, Romans and Greeks. Also noteworthy is Atlantic’s “Far West” line and the colourful “Galaxy Serie” space sets.

France. Pif Gadget. 1976. This 1976 French advert is a promotional tie-in for the French 14th July national celebrations.

France. Pif Gadget. 1976. This 1976 French advert is a promotional tie-in for the French 14th July national celebrations.

TVTR_PIF 450_1977_ATlantis

France. Pif Gadget. 1977.

France. PIf Gadget. 1977. Left side of a two-page double ad.

France. PIf Gadget. 1977. Left side of a two-page double ad.

France. PIf Gadget. 1977. Right side of a two-page double ad.

France. PIf Gadget. 1977. Right side of a two-page double ad.

France. PIf Gadget. 1977.

France. PIf Gadget. 1977.

The cover of Pif Gadget #446 Sept 1977. Pif Gadget featured many adverts from Atlantic and even devoted one of its covers to the Egyptian series line of figures.

The cover of Pif Gadget #446 Sept 1977. Pif Gadget featured many adverts from Atlantic and even devoted one of its covers to the Egyptian series line of figures.

Page 3 from issue 446 Pif Gadget showing a diorama featuring pieces from the Eygyptian sets.

Page 3 from issue 446 Pif Gadget. Diorama featuring pieces from the Eygyptian line.

France. Pif Gadget. 1977.

France. Pif Gadget. 1977.

Italy. Topolino. 1978.

Italy. Topolino. 1978. Ancient Civilisations sets.

France. PIf Gadget. 1978.

France. PIf Gadget. 1978.

Atlantic Topolino 1979

Italy. Topolino. 1979.

US. Weird War Tales. 1979.

US. Weird War Tales. 1979.

Pif Gadget 1979 Atlantic

France. PIf Gadget. 1979. Galxy Serie.

PIF552_1979_Atlantic

France. PIf Gadget. 1979. Galaxy Serie.

France. Pif Gadget. 1979. Advert for Humbot Story, collectable story books feauring the character Humbot from the Galaxy series of figures.

France. Pif Gadget. 1979. Advert for Humbot Story, collectable story books feauring the character Humbot from the Galaxy Serie line.

PIF546_1979_Atlantici

France. PIf Gadget. 1979.

Pif Gadget 634 May 1981_Atlantic armees et engins

France. PIf Gadget. 1981.

France. Pif Gadget. 1981.

France. PIf Gadget. 1982.

France. PIf Gadget. 1982.

France. Pif Gadget. 1982.

France. Pif Gadget. 1982.

France. Pif Gadget. 1982.

Thanks for looking  🙂