Jours De France 750 1969. Brigitte Bardot et Maurice Ronet.
Jours de France was a popular French weekly women’s print magazine published between 1954 and 1989. The magazine featured articles and photographs on fashion, cinema, writers, artists and musicians, as well as cartoons and puzzles. TVTA was lucky to get hold of issue #750 from 1969 with actress Gina Lollobrigida on the cover. The issue is jam-packed with superb images of late 1960s French culture, as well as an abundance of print adverts from popular brands which were the main source of revenue for magazines like Jours de France.
At more than 260 pages long, there is bound to be a ‘part two’ to this post. I was unable to scan the images due to the sheer size and weight of the magazine being too much for the TVTA A4 office scanner, so all images from this issue are presented as photographs.
Jours De France 750 1969. Cover. Gina Lollobrigida.
Jours De France 750 1969. Robert Hossein et Marisa Mell.
From très élégant to trop cool! 1965-1968 Fashion and Style!
To answer my own question, I’ll say first that I’m a fan of the 1920s look, I love too the rebel flair of the 1950s, the glam and glitz of the 1970s, and the new wave punk attitude of the 1980s… but it’s decade numéro 1960s which takes my vote as favourite.
We could agree that fashion is often influenced by that which has preceded it; and in the images I’ve scanned below it’s interesting to see how some of the styles have a definite 1920s look, and there is also that natural crossover or bleed from the 1950s influence. But we could also agree that the sixties saw a genuine birth of new ideas which not only exploded onto the scene but perhaps defined in the first place exactly what a scene should look like. The style back then – whether it was the clothes you wore or the way you cut your hair, or the jewellery you wore, seemed to marry effortlessly into the music and films and the characters which inhabited the sixties landscape. Cool? Swinging? Fab? I think so.
Join me, as TVTA points a nostalgic lens on just some of the fashions, style and brands which appeared in this decade, via the pages of French publications Marie France (from 1965), and Elle (from 1968).
It’s been more than an extraordinary spring and summer 2020, thanks to Covid-19. For some of us the holidays and beach and the fashions which compliment these two seasons have been drastically modified, or cancelled altogether.
TVTA takes a look back at the pages of 1963 – to a calmer, pandemic-free time when spring and summer promised an abundance of fun and pleasure.
Photographs and illustrations courtesy of the 1963 spring-summer catalogue from La Redoute. La Redoute is one of France’s most successful clothing and home decor companies, founded in 1837 in Roubaix.