Chapeau!

TVTA recently acquired some wonderful examples of early twentieth century advertIsing for hats. Dating from 1925 to 1953, the (mostly) black and white adverts feature famous French brands such as Fléchet, Tirard and Mossant. The original art and photographic images broadly cover the Art Déco period and aim to represent the luxury, style, glamour and technological progress of the times. I’ve include some additional ‘non-hat’ ads that were also included in the acquisition.



Mossant. 1949.


 

Fléchet. L’Illustration, 1937. France.


Fléchet. L’Illustration. 1937. France.


Fléchet. L’Illustration. 1934.


 


Tirard. L’Illustration. 1938.


 


Ballot automobile. 1925.


Le Sphinx by Gant Neyret. L’Illustration. 1935.


Vieille Cure. L’Illustration. 1935.


 


 


Mambo. Date unknown.


Morreton. Date unknown.


 


Fléchet. 1953.


Afterword. I began preparing this post early this morning. I later heard the news that Stephen Hawking died. I wanted somehow to make a post about him, but as much as I admire his science work and even more so his courage, humour and his kind spirit towards humanity, I couldn’t find apt enough words or images to do justice. So I’d like to dedicate this post to him, and say “hats off” to you, and “chapeau” Mr Hawking.