“Don’t make a monkey out of me”
The cute thumb-sucking plush monkey called Monchhichi was created by the Japanese Sekiguchi Corporation in 1974. The doll came in male and female form with a wide range of clothing and accessories available. Other characters included two Grandparents, a Policeman, a Guardsman, and the “Friends of” series such as Kitty-boo the cat, Hoppy-boo the rabbit, Larry-boo the lamb and Honey-boo the bear.
In the UK and US the doll was renamed Chic-a-boo. In France as Kiki, in Italy Mon Cicci, in Denmark Mon Chhichi then later Bølle, in Hungary Moncsicsi, and in Spain as Virkiki. As well as dolls, Monchhichi also appeared in a number of TV series, music recordings, and household items, including a range of special pencil toppers given away in French washing powder packs – which we will take a look at later in this post.
KIKI Pencil Toppers
KIKI 45 RPM record
1981 advert for the record
That’s all for now vintage ad fans, thanks for looking!