1980 British poster catalogue featuring Action Man figures, clothing, accessories and vehicles from the Palitoy company.
Two British Eagle Comics ads
French adverts from Pif Gadget
Hasbro’s 8.5 inch Super Joe line as rebranded by the Palitoy company. Thanks to Stan Fernando for the information.
Information on this Danish advert is welcome.
Thanks to Raymond Strain for the following information and catalogue scans.
The two French catalogue pages below feature figures with moulds from Fairland Toy stamped into their backs (the figures in the jeeps, helicopter and the white dress suit). These were also sold as Johnny Strong / Bruce Action.
The remaining figures (bottom six and parachute figure) look like Zapf’s Action Star Hardy bodies but with different heads and with arm and leg parts made of cheaper plastic. These moulds came with no factory markings on their backs.
Big Jim was produced by Mattel between 1971 and 1986 and was inspired by the popular G.I. Joe/Action Man 12 inch toys. The figures were shorter in height than their G.I. Joe counterparts and some characters had a push-button action feature that controlled an arm or leg movement.
The line featured an impressive range of figures, vehicles, outfits and accessories for play themes ranging from jungle and safari exploration, espionage, space, sci-fi, sports, wild west, and more.
Big Jim also released a series of action figures based on the German writer Karl May’s wild west stories, including famous characters like Winnetou and Old Shatterhand.
For a while, due to licensing issues, Big Jim was known as Mark Strong in certain markets outside of the US.
Some Big Jim toy images and info can be found at this neat site: Big-Jim.EU
Group Action Joe – sometimes referred to as Action Joe – is the French licensed version of G.I. Joe (Hasbro – US) and Action Man (Palitoy – UK). Group Action Joe was distributed by the Ceji Arbois company in France and featured some exclusive characters such as French comic strip star Rahan, Albator, Captain Cosmos and the famous Zorro. Also featured were female characters Jane, Daina and Sandy.
France. Pif Gadget. 1977. This superb artistic impression of an action scene featuring some of the Wild West range appeared as a double-page ad in some issues of Pif Gadget.
France. Pif Gadget. 1977. Another double-page artistic impression – this time it’s fire-fighting and rescue action!
Pif Gadget comic character, Rahan, even gets his own action figure courtesy of Group Action Joe – the French version of Action Man. France. PIf Gadget. 1978.
France. Pif Gadget. 1981. This ad features ‘Mark’ dressed in the ‘Captain Cosmos’ costume and the exclusive ‘Zorro’ licensed for the Action Joe range.