About The Vintage Toy Advertiser

The Vintage Toy Advertiser. TVTA’s mission is to digitally showcase 20th century advertising and other printed materials which have helped shape pop culture across the years - from toys, to books, to film, to music, to comics, video games, fashion, food, drink, and much more! TVTA began life in 2010 as a French blog documenting French toy adverts. In 2011 the site moved to its current WordPress home and expanded to include international printed materials that went beyond toys. Today the site is an ad-free, non-revenue platform aiming to serve as an excellent digital archive and resource. As well as archiving images, TVTA regularly presents poetry and short stories from the editor Ford Waight. Feel free to join our growing community and help spread the fun! TVTA is: Ford (Editor) and Wooof (Office Cat extraordinaire).

McFarlane Toys: Spawn

Spawn Series 29. Tomarts Action Figure Digest. 2006. US.

We recently promised you… a splendiferous and spiffing spotlight on Spawn 😎

And we shall not disappoint! TVTA is proud to present Spawn action figure scans from the 1997 and 1999 McFarlane Toys catalogues, as well as other Spawn goodies! 

Spawn is a fictional antihero appearing in comic books of the same name published by Image Comics. Created by Canadian comic book creator, artist, writer, film maker and toy designer extraordinaire Todd McFarlane, the character Spawn first appeared in Spawn #1 in May 1992. The series has several spin-off comics, as well as a 1997 film adaptation, an HBO animated series, and a range of action figures as we shall see highlighted in this post! 

Let there be Spawn!

Spawn. McFarlane Toys Catalogue. 1999.


McFarlane Toys 1997 catalogue images

McFarlane Toys Catalogue. 1997.

Spawn The Movie Deluxe Boxed Assortment. McFarlane Toys Catalogue. 1997.

Spawn The Movie and Spawn Playstation. McFarlane Toys Catalogue. 1997.

Continue reading

To Bring You My Love – a Project #2 extract for Six Sentence Stories

DNA-DNE-DNA-DNE

DNA-DNE-DNA-DNE


I’m linking up with Denise at Girlie On The Edge Blog where she hosts Six Sentence Stories and everyone is invited to write a story or poem constructed of six sentences based on a prompt word.

This week’s cue word is Journey


To Bring You My Love

The night train watchman bids her a safe journey behind his mask,

And sails away along the carriage in search of fish the bigger to fry.

And she – she winds back her thoughts to a lady and a lord –

DNA domina, DNE domine,

DNA-DNE-DNA-DNE…

The repetition makes the same sound as does her train

Clattering along rails under English skies.

A metal crate on wheels and track, parting mountains and rivers

To take her fast to her childhood love and a solemn pact.

Quickly now hurry, DNA-DNE-DNA-DNE, before my boy takes

His final breath, before he…

DNA-DNE-DNA-DNE.

***


“My Dear, which train shall I take to bring you my love? For the love of poets is vast and unbound, and many a reflection may be seen in scripts from their souls. Cryptic. A puzzle. A treasure map to the heart. Meet me there in words yet said. Match my love with time yet spent. Reciprocate the loving sentiment with your own true words of poetic beauty.”


Words: by Ford, extract from The Remains of She, the upcoming collaboration between Spira and Ford.

Art images: Spira and Ford. Train images: Marklin, Hornby, Lima. Stafford castle photos unknown.

March 10. 2021.

Kellogg’s Cornflakes 1951 promotion – my family link – ads found at last!

Let me take you back to a post I made in June 2018 concerning the discovery of promo photos from a 1951 Kellogg’s Cornflakes advertising campaign featuring my grandparents, and my mother and auntie when they were five-year old twins.

The promo photos:

(including digital repair versions, many thanks to For Tyeth)


The original post can be seen here but long story short: our family had never seen any of the adverts placed in newspapers or magazines from the time, despite many searches, and so much so that we began to view the event as a myth, even though we had some original pictures from the photo shoot.

That is, until now, and thanks to my super sleuth eldest cousin in the UK, we finally have proof that my family were indeed used in the campaign across not one, not two, but at least ten national and local newspapers across England, Scotland and Northern Ireland.

To say I’m absolutely delighted to finally have scans of some of these adverts would be a huge understatement.

I’m still jumping for joy!

Here they are at last (click to enlarge) …

The Belfast Telegraph – 15 January. 1951.

Kellogg’s Cornflakes advert Waight family. Belfast Telegraph 15 Jan 1951.

The Coventry Evening Telegraph – Tuesday 23 January. 1951.

Kellogg’s Cornflakes advert Waight family. Coventry Evening Telegraph – Tuesday 23 January 1951.

1950s housewives and working husbands

I had to laugh at the outdated tone of the ads, with lines like: “My husband works harder on a good breakfast” and “Give a man Kellogg’s with his breakfast. My husband never misses his” – typical 1950s style statements if ever there was.

Of course, my nan never remained a cornflake-serving good housewife (and actually it was my grandad who did the cleaning and cooking once the girls had grown up). My nan went on to become an assistant nurse – the same job as I now do.


Here are some low res thumbnails of the other publications and their dates.


Thanks for looking! And remember… “A good breakfast should include Kellogg’s” 🙂

TVTA’s top twenty international crunchy tasty vintage cereal killer breakfast snack ads – with milk! Plus, half a million site views!!

Kelloggs Choko Crunch. Denmark. 1988.

Time to snap, crackle and pop with TVTA as we celebrate half a million site views!

Half a million site views? Pas mal.  

Yes, since 2011 here at WordPress, the site has moved in all the right places I wanted it to, and it’s a pleasure to see so many daily visitors come check out the 4k+ images I’ve steadily been adding to the archives, along with the visits and interaction from my good blogging buddies (you know who you are and you know I love you 😍)

Here’s the screen shot I took the other day showing the magic number:

 

So, a BIG thanks to all my vintage mates and visitors, and remember – if it’s not TVTA then it’s probably something else! 

Cereal-y speaking…

Dear vintage mates, is your office cat addicted to cereals? Is your monthly procurement budget being constantly blown on Cheerios and Cornflakes? Are you finding empty boxes of bran flakes hidden behind the office scanner?

You would think a cat might be content with just milk, yes? Bah. Not TVTA’s intrepid office cat Wooof!

Read on to discover what happened on that fatal day during breakfast; a deadly tale of cereal overdose and fancy dress costume parties gone mad!

Continue reading

Six Sentence Story: Press Gang for a Bull

Press Gang for a Bull. Drawing by Ford Waight. February 2021.


I’m linking up with Denise at Girlie On The Edge Blog, where she hosts Six Sentence Stories, and everyone is invited to write a story or poem constructed of six sentences based on a cue word given. This week’s cue word is Rodeo


Press Gang for a Bull

The rodeo clown chased me through town, his oversize clothes flapping in the wind, his shrieking laughter echoing about the deserted streets.

What a fool I was to get so drunk while on shore leave, to abandon my crew mates and walk alone in a strange town in search of adventure; yet, Lord, how could I have imagined to be so cursed as to cross that rodeo clown.

Finally he cornered me in a dark alley, and I bunched my fists to smite that crooked smile from his painted lips… but the last thing I remember was him clubbing my head with an iron bar.

Next thing I knew, I’m waking up at the rodeo, can feel syringes pulling out from my arm, and that clown telling me “Fella, all ya gotta do from now on is throw them skinny cowboys in the air and put on a show – who knows, maybe one day we’ll make ya champion.”

And as he led me out into the arena, I caught my reflection in the mirror of a Ford pickup truck, and, Lord, I was a bull – eighteen-hundred pounds of muscle and hide on four legs ready to buck, and that sonofabitch clown still telling me “Yes sir, you’re our prize Brahma now, and will go by the name of Lone Sailor.”

These days I’m treated like a star, and I put on a real good show for the folks who pay their dollars to come watch me throw cowboys in the air; though, Lord, I must confess, when I see that clown distracting me from making good a gore, I hunger for my old sailor fists to smite that crooked smile from his painted lips.

***


Words and drawing by Ford Waight.


Editor’s note

My story Press gang for a Bull concerns just one of the many events featured at a typical American style professional rodeo – namely bull riding, which has been called “the most dangerous eight seconds in sports.”

In Press gang for a Bull I wanted to explore the idea of a sailor transformed into a prize rodeo bull by the will of a magical clown. I was also interested in turning on its head the idea of someone in naval service being ‘press ganged’ into an alternative service. To press gang is to take men into a military or naval force by compulsion, with or without notice, and was a practice used by European navies between the 17th and 19th centuries as a means of crewing warships.

1780 caricature of a press gang. Scanned from Vaisseau de Ligne, Time Life, 1979.

In this instance, my unfortunate sailor is press ganged into ‘becoming a bull’ and is renamed the ‘Lone Sailor’. He must now endure the rest of his days as a revered creature to the crowds, the judges, and the cowboys who try to ride him at the rodeo.

The rodeo clown

I based the clown of my story on the original rodeo clowns who back in the day were crowd entertainers who wore makeup and oversize clothing. As bull riding became more dangerous with the introduction of Brahma bulls in the early 20th century, the need for someone to act as distraction for a bull attacking a fallen rider fell to the rodeo clown. In the late 20th century, the term bullfighter began to replace the name rodeo clown, and in 2003 bullfighters in the Professional Bull Riders (PBR) organization traded their traditional rodeo clown makeup and outfits for sport gear with corporate sponsor logos.

The job of the modern day bullfighter involves bravery and strategic team working to place themselves in the path of a dangerous animal to protect the rodeo rider. The valour of famous modern day bullfighters like Frank Newsom, Shorty Gorham and Jesse Byrne was something for me to behold while I was studying video clips when making research for my story.

My drawing

I made it in pencils based on a photo of the bull rider Antonio Aguilars Charros riding a Brahma bull in Mexico circa 1975, although my story is set earlier than this.

Here are two digital renders of my original, as I wanted to see some colour  and texture ‘popping’ in the scene.

Press Gang for a Bull. Digital render in colour by Ford Waight. February 2021. Version 1.


Press Gang for a Bull. Digital render in colour by Ford Waight. February 2021. Version 2.

Thanks for bucking with us 🙂

Micro Machines dealer catalogue by Ideal Toys

Cover. Micro Machines 1991/92 Ideal/Lewis Galoob Toys catalogue. France.

Produced by Galoob Toys in 1987 and currently owned by Hasbro, Micro Machines is a line of miniature scale vehicles and play sets. As well as producing their own vehicles Galoob held licenses for well-known TV and film franchises such as Star Trek, Star Wars, James Bond, Power Rangers and MIB, as well as producing a series of Rockin’ Wheels sets that featured the touring vehicles of famous bands such as AC/DC, Deep Purple and others.

TVTA is pleased to present selected new scans from an interesting Micro Machines catalogue I recently acquired: a 1990/91 unstamped dealer catalogue. It’s licensed to Ideal Toys from Lewis Galoob Toys, and was aimed at the French-speaking market. (This is my earliest so far catalogue for Micro Machines; the others can be seen in my post here)

Enjoy the images 😎

Micro Machines Motors. Ideal Toys. France. 1990/91.


Micro Machines X Rays. Ideal Toys. France. 1990/91.


Micro Machines Micro Vision. Ideal Toys. France. 1990.


Micro Machines Mega Monsters. Ideal Toys. France. 1990/91.


Continue reading

Six Sentence Stories: Eject! Eject! Eject!

I’m linking up with Denise at Girlie On The Edge Blog, where she hosts Six Sentence Stories, and everyone is invited to write a story or poem constructed of six sentences based on a prompt word given.

This week’s prompt word is Kaleidoscope


Eject! Eject! Eject!

(a DC Comics Watchmen fan fiction Six Sentence Story)

President of the United States of America Jane Fonda is currently holding a press conference on French TV, and I will translate: “Citizens of the Republic, our Thermosphere Interception and Mass Engagement programme is now installed at several locations throughout your great land, and you may have full confidence that any further (squid) attacks upon your nation at the hands of the evil Adrian Veidt will be swiftly dealt with by the brave men and women Collider pilots at your service.”

“But the survival rate of your pilots… these so-called Colliders, is only 50 percent,” said a journalist, “and those who do survive the escape pod ejection risk multiple injuries.”

“Indeed,” said another journalist, “with this knowledge, how do the brave Collider’s cope?”

“Quite simply, by being brave,” said President Fonda, “and being armed not only with the most sophisticated thermosphere attack weapons ever developed, but knowledge; yes, knowledge, that they might die to protect others, and avenge the three million souls murdered by Veidt in 1985.”

Meanwhile, on Mars, or perhaps not, Doctor Manhattan observes the daily spectacle of Collider pilots ejecting over earth, as their interceptor ships explode head-on against Veidt’s squid cruisers; and as usual, there is not much he can do but watch these distant space fireworks with a blank stare, and sometimes a rock skimmed petulantly across the surface of a Martian lake.

While somewhere else, Adrian Veidt has quite literally lost his head, and he must use mind-control to replace his squid cruisers as fast as they are destroyed by Colliders, while his angry speech booms across the somewhere else and shakes his servants to their knees: “Look at those fools! Mere bees pitifully protecting a doomed nest against the might of murder hornets, ah, prevail they might – yet only for precious minutes on the clock face of time, for I have great pesticides to sweep and perish them on that blue disc of Earth they call their home, yes, I, Ozymandias, king of kings: look on my illusions, ye Mighty, and despair!”


Eject! Eject! Eject! written by Ford Waight

All images from watchmen.fandom.com and are property of DC Comics; HBO; Warner Bros. Pictures.



Editor’s note:

My story Eject! Eject! Eject! is a fan fiction Six Sentence Story based on the 1986/87 critically acclaimed DC Comics graphic novel Watchmen by Alan Moore, Dave Gibbons and John Higgins; and the also acclaimed 2019 HBO limited TV series Watchmen created by Damon Lindelof.

Eject! Eject! Eject! makes a play on the Six Sentence Stories prompt word kaleidoscope with an imaginary force of TIME (Thermosphere Interception and Mass Engagement) ships piloted by Colliders to counter frequent squid attacks believed to be deployed by the world’s smartest man super-genius Adrian Veidt aka ex-Watchman member Ozymandias. In my tale, Jane Fonda is the current President of the USA, and presides over the TIME counter attacks with full knowledge of the fifty percent survival rate among its Collider pilots.

If you haven’t yet read the Watchmen graphic novel (recognised in TimeList of the 100 Best Novels as one of the best English language novels published since 1923) then what are you waiting for! Likewise, the HBO limited TV series Watchmen is outstanding viewing and was nominated for eleven Emmy awards. As well, the 2009 Zack Snyder film adaptation of the novel is a must-see.

Dear vintage mates, who watches the Watchmen?

PS. There is no irony lost on me that one of the major themes of Watchmen is masks, as I use my ‘enforced week off work’ to rewatch epsiodes of the HBO series, while at the same time writing this post, when wearing a mask myself during a period of positive infection for me in this – year 2021 of our dear Covid-19.

Ford.


Playmobil catalogues 1980 – 2008

Currently nursing a mild case of Covid-19, TVTA is pleased to present a selection of recently acquired Playmobil catalogue covers and pages.

The print dates are from 1980s West Germany; 1990 Federal Republic of Germany; and 2008 Malta. 

Might as well kick off with the medical one then 😀

Playmobil catalogue. 1990. Federal Republic of Germany.

Playmobil mini catalogue. 1980s West Germany.

Playmobil catalogue. 1990. Federal Republic of Germany.

Playmobil catalogue. 1990. Federal Republic of Germany.

Playmobil catalogue. 2008. Malta.

Playmobil catalogue. 2008. Malta.

Playmobil catalogue. 1990. Federal Republic of Germany.

Playmobil mini catalogue N°2. 1980s. West Germany.

Playmobil mini catalogue N°2. 1980s. West Germany.

Playmobil mini catalogue N°2. 1980s. West Germany.

Thanks for looking 🙂

Coming soon to TVTA… a splendiferous and spiffing spotlight on Spawn 😎