Let me take you back to a post I made in June 2018 concerning the discovery of promo photos from a 1951 Kellogg’s Cornflakes advertising campaign featuring my grandparents, and my mother and auntie when they were five-year old twins.
The promo photos:
(including digital repair versions, many thanks to For Tyeth)
The original post can be seen here but long story short: our family had never seen any of the adverts placed in newspapers or magazines from the time, despite many searches, and so much so that we began to view the event as a myth, even though we had some original pictures from the photo shoot.
That is, until now, and thanks to my super sleuth eldest cousin in the UK, we finally have proof that my family were indeed used in the campaign across not one, not two, but at least ten national and local newspapers across England, Scotland and Northern Ireland.
To say I’m absolutely delighted to finally have scans of some of these adverts would be a huge understatement.
I’m still jumping for joy!
Here they are at last (click to enlarge) …
The Belfast Telegraph – 15 January. 1951.
The Coventry Evening Telegraph – Tuesday 23 January. 1951.
1950s housewives and working husbands
I had to laugh at the outdated tone of the ads, with lines like: “My husband works harder on a good breakfast” and “Give a man Kellogg’s with his breakfast. My husband never misses his” – typical 1950s style statements if ever there was.
Of course, my nan never remained a cornflake-serving good housewife (and actually it was my grandad who did the cleaning and cooking once the girls had grown up). My nan went on to become an assistant nurse – the same job as I now do.
Here are some low res thumbnails of the other publications and their dates.
Thanks for looking! And remember… “A good breakfast should include Kellogg’s” 🙂