Kellogg’s Cornflakes 1951 promotion – my family link – ads found at last!

Let me take you back to a post I made in June 2018 concerning the discovery of promo photos from a 1951 Kellogg’s Cornflakes advertising campaign featuring my grandparents, and my mother and auntie when they were five-year old twins.

The promo photos:

(including digital repair versions, many thanks to For Tyeth)


The original post can be seen here but long story short: our family had never seen any of the adverts placed in newspapers or magazines from the time, despite many searches, and so much so that we began to view the event as a myth, even though we had some original pictures from the photo shoot.

That is, until now, and thanks to my super sleuth eldest cousin in the UK, we finally have proof that my family were indeed used in the campaign across not one, not two, but at least ten national and local newspapers across England, Scotland and Northern Ireland.

To say I’m absolutely delighted to finally have scans of some of these adverts would be a huge understatement.

I’m still jumping for joy!

Here they are at last (click to enlarge) …

The Belfast Telegraph – 15 January. 1951.

Kellogg’s Cornflakes advert Waight family. Belfast Telegraph 15 Jan 1951.

The Coventry Evening Telegraph – Tuesday 23 January. 1951.

Kellogg’s Cornflakes advert Waight family. Coventry Evening Telegraph – Tuesday 23 January 1951.

1950s housewives and working husbands

I had to laugh at the outdated tone of the ads, with lines like: “My husband works harder on a good breakfast” and “Give a man Kellogg’s with his breakfast. My husband never misses his” – typical 1950s style statements if ever there was.

Of course, my nan never remained a cornflake-serving good housewife (and actually it was my grandad who did the cleaning and cooking once the girls had grown up). My nan went on to become an assistant nurse – the same job as I now do.


Here are some low res thumbnails of the other publications and their dates.


Thanks for looking! And remember… “A good breakfast should include Kellogg’s” ๐Ÿ™‚

37 thoughts on “Kellogg’s Cornflakes 1951 promotion – my family link – ads found at last!

  1. Hi TVTA….HA! See what happens when you post milk adverts? The cereal soon follows! They are some amazing photos and a fantastic “claim to fame”. It’s a shame Kellogg’s didn’t see fit to keep your family supplied with the crunchy flakes for life ๐Ÿ˜

    Liked by 1 person

    • Thanks, FT. Yes, it was good that this post came straight after the previous one which was all about cereals. Excellent timing on my cousin’s part for her discovery of the ads then, or I was mentally time travel channelling her discovery when I made my cereals post – ESPCB = Extra Sensory Perception Cereal Blogging ๐Ÿ™‚

      Liked by 1 person

    • Thank you. Beautifully classic is a good way to describe them. The one used in the ad for the twins is slightly different than the photo shoot copy we have… in that they’re looking up from the book rather than at it. You could imagine the photographer saying “Girls, look at the camera now.” ๐Ÿ™‚

      Like

  2. You nailed that hunt! When most of the family digging ends up unpleasant, it is reassuringly refreshing to come up with results as yours!
    It is always a good recipe for healthy roots and evolution to acknowledge the past. Cheers! (with milk over Cornflakes)

    Liked by 1 person

    • Thanks mate ๐Ÿ™‚ You’re right, my cousin was researching newspaper articles about a distant relative from her dad’s side of the family involving a criminal case. It was through the newspaper researching she then found the ads for our side of the family. Criminal activity to Cornflakes in one day! ๐Ÿ˜ฎ

      Liked by 1 person

  3. This is VERY cool! I’m so happy you found these ads.
    I’ve been searching for short stories my grandmother wrote for newspapers in the late 30’s and early 40’s. It is not so easy! Some are found. Many are still lost.
    xoxoxoxoxo

    Liked by 1 person

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