Ad campaigns of the 1990s – Milk, GAP, JNCO, and a little quiz…

“Milk. Where’s your mustache?”

Slogan from the National Fluid Milk Processor Promotion Board. Later, “Got milk?” and “Milk. What a surprise!” This clever ad campaign had a fair few celebrities and stars signed up: Conan O’Brien, David Copperfield, Dennis Rodman, Melanie Griffith, Isabella Rossellini, Lauren Bacall, Van Halen, KISS, Britney Spears, Spike Lee, and a whole lot more. I’m very pleased to report I got Sarah Michelle Gellar and Tony Hawk!


IYDKYDG … 

IYDKYDG. 1999.

Woah, what the blink is this? “IYDKYDG” ??

Quiz: see if you can you identify this 1999 “IYDKYDG” campaign and the product being promoted from the curious print ads. Clue: it’s a major brand. Award yourself 100 vintage points for the correct answer! Answers at bottom of post.

Is the product…

  1. sports clothing
  2. hi-fi equipment
  3. soft drinks
  4. mobile phones

IYDKYDG. 1999.

IYDKYDG. 1999.


Mind the GAP

Clothing brand GAP was founded in California in 1969 by Donald Fisher and Doris F. Fisher. Gap originally targeted the younger generation when it opened, with its name referring to the “generation gap” of the time (merci, our good mates Wiskeypedia).

Below is a selection of late 1990s GAP adverts.

GAP Technofied. 1999.


JNCO

JNCO Autopilot. 1998.

JNCO (Judge None Choose One) is a California-based clothing company founded in 1985 by Moroccan-born, French-raised brothers Jacques Yaakov Revah and Haim Milo Revah. The brand was popular in the 1990s for its ultra-baggy denim jeans featuring oversize pockets with street-style art, and with a logo designed by local LA graffiti artist Joseph Montalvo, aka Nuke. JNCO’s street look was popular with skateboarding and BMX, as seen on some of the featured adverts below.

JNCO 50 inch bottoms. 1998.

JNCO Futures footwear. 1998.


That’s all for now 90s lovers! Thanks for wearing oversize jeans and drinking milk with us 🙂

Answer to quiz: 

The featured product is soft drinks by Coca-Cola. IYDKYDG stands for: If You Don’t Know You Don’t Go. This was one of Coke’s most bizarre and intriguing ad campaigns over the years.

4 thoughts on “Ad campaigns of the 1990s – Milk, GAP, JNCO, and a little quiz…

  1. Hi TVTA, wow IDNKTWAT…..or I Didn’t Know That Was A Thing! What a weird campaign, I never heard or saw anything about it. However regards to Milk! I did know about this as I was a fan of WWE wrestling and Olympic gold medallist Kurt Angle was famous for driving into the arena of a show in a milk van complete with a hose pipe….then showered everyone in the ring with the white stuff! I think he also featured in either a tv or print ad in the US but I can’t find it at the moment but there are images/video of the milk van incident.
    Great post as always!

    Liked by 1 person

Reply to this blog post

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.