Carrera’s origins can be traced back to 1920 when Josef Neuhierl started manufacturing tin toys in the Franconian town of Fürth, Germany.
In 1963, Josef’s son Hermann Neuhierl launched the Carrera Universal system – the first electronic 1:32 scale Carrera racetrack. It was an instant success. In 1967 the larger scale Carrera 124 continued the success and led the way for the brand to gain further popularity throughout the 1970s, ’80s and ’90s. To date, the company continues to manufacturer innovative slot car racing sets, and is a recognised leading brand around the world.
TVTA is pleased to present selected scans from the Carrera 2001 catalogue, plus Carrera print adverts from the 1970s and 1980s.
1970s and 1980s advertising
As always, thanks for looking 🙂