TVTA recently acquired some wonderful examples of early twentieth century advertIsing for hats. Dating from 1925 to 1953, the (mostly) black and white adverts feature famous French brands such as Fléchet, Tirard and Mossant. The original art and photographic images broadly cover the Art Déco period and aim to represent the luxury, style, glamour and technological progress of the times. I’ve include some additional ‘non-hat’ ads that were also included in the acquisition.
Mossant. 1949.
Fléchet. L’Illustration, 1937. France.
Fléchet. L’Illustration. 1937. France.
Fléchet. L’Illustration. 1934.
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- Fléchet. L’Illustration. 1935.
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- Fléchet. L’Illustration. 1932.
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- Fléchet. L’Illustration. 1937.
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- Fléchet. L’Illustration. 1934.
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- Fléchet. L’Illustration. 1937.
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- Fléchet. L’Illustration. 1937.
Tirard. L’Illustration. 1938.
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- Tirard. L’Illustration. 1926.
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- Tirard. 1925.
Ballot automobile. 1925.
Le Sphinx by Gant Neyret. L’Illustration. 1935.
Vieille Cure. L’Illustration. 1935.
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- Carillon Vedette et Bayard. L’Illustration. 1937.
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- Ciné Kodak. L’Illustration. 1939.
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- Edacoto. L’Illustration. 1938.
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- Exposition Deco Ameublement. L’Illustration. 1930.
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- Artec. Date unknown.
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- Hotchkiss. Le Mirroir Du Monde. 1932.
Mambo. Date unknown.
Morreton. Date unknown.
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- Jean Peille. L’Illustration. 1925.
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- Morreton. Le Mirroir Du Monde. 1932.
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- Priola. L’Illustration. 1926.
Fléchet. 1953.
Afterword. I began preparing this post early this morning. I later heard the news that Stephen Hawking died. I wanted somehow to make a post about him, but as much as I admire his science work and even more so his courage, humour and his kind spirit towards humanity, I couldn’t find apt enough words or images to do justice. So I’d like to dedicate this post to him, and say “hats off” to you, and “chapeau” Mr Hawking.
The Vintage Toy Advertiser 
Lovely hats and a fine sentiment for a great person.
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These are gorgeous, every one. Thanks for sharing these beautiful images.
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Thank you so much. I couldn’t resist including these ads in the collection the moment I saw them. As you say they’re gorgeous.
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I always wanted to see if I could pull off a hat look, but sadly have never been daring enough to attempt. I think I could make it work…my kids would probably beg to differ.
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Hi TVTA, a great post with equally great sentiments to a great man. Thanks.
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Great pictures for these hat adverts. Yes, heard about Stephen Hawking’s passing away this morning, such a brilliant man. Nice to see the post dedicated to him.
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Thanks Paul.
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