Dino-Riders was a VHS and TV series animated show that ran between 1987 and 1988 with an additional special feature in 1990. The storyline concentrated on the war between the time-travelling Valorian and Rulon factions, and their relationship with and employment of prehistoric dinosaurs as weapons/vehicles.
A toyline was created in the US by Tyco featuring both the humanoid and dinosaur characters. The dinosaurs were so highly regarded for their detailed sculpts and colour that the famous Smithsonian Institution approached Tyco to reproduce adapted versions for their “Dinosaur and other Prehistoric Reptile Collection”. The following two adverts are from France and Italy.