Tammy, the doll you love to dress

Advertised as “The Doll You Love To Dress”, Tammy was a 12″ teenage fashion doll produced by Ideal between 1962 and 1966. Tammy was produced in three versions: a straight legs version, a bendable legs version, and a “Grown Up Tammy” version which also featured an African American version. Tammy inspired the UK’s bestselling teenage doll, Sindy, which was released in 1963, one year after Tammy. Pedigree Toys who owned the license for Sindy obtained permission to use Tammy’s tag line, “The Doll You Love To Dress”.

The selected pages below have been scanned from an early Ideal Toys catalogue. The drawings are quite a charm, and the catalogue includes a checklist of what accessories were available at the time and also a price list.














Thanks for looking!

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