ABBA Dolls by Matchbox

Swedish pop legends ABBA didn’t escape the eye of the toy industry. In the 1970s, British company Matchbox launched a set of dolls based on Agnetha, Benny, Björn and Anni-Frid. The dolls measured 23 cm (9 inches approx) and came with their own costumes. Additional costumes were available to buy separately. The dolls were sold in the UK and other European countries. The below ad is from Denmark, 1978.

Denmark. 1978.

Matchbox made a great job of designing the clothes, even reproducing the famous ‘cat suits’ of Agnetha and Anni-Frid.

ABBA in cat suits, Bengt H Malmqvist. This well-known picture is taken at the Swedish Television building at Gärdet in Stockholm. Owe Sandström designed the wonderful cat suits worn by Anni-Frid and Agnetha. Photo and info taken from abbathemuseum.com

Bonus trivia: so far as TVTA is aware, ABBA is the only group with a palindromic name to score a hit with a palindromic title, namely SOS.

2 thoughts on “ABBA Dolls by Matchbox

  1. geo. raymond

    I’ll never forget the pair of ABBA tennis shoes my friend owned … & tho’ this is off subject, your blog prompted me to search my closet for my all time favorite toy — the Toot Sweet Candy Whistle Making Machine from 1968 (though it made many things other than whistles). My parents gave mine away to a family that couldn’t afford Christmas that year, which I totally get, but just the same, I never let them forget it & forty years later to the day my mom bought me another. Of course, I’m afraid to use it now BUT IT’S MINE!

    Liked by 1 person

    Reply

Reply to this blog post

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s