“In 1974, the iconic Kinder Surprise was launched in Europe. All children love chocolate, playing games and discovering new things. And so, the concept of an egg with a surprise toy was created, representing a special joy-filled moment to be shared between parents and their children.” From Kinder.com
As a lover of both toys and chocolate, Kinder Surprise (also known as Kinder Eggs) made by the Italian company Ferrero, is pretty hard to resist around the scanning rooms of TVTA! Many of the toys contained within the chocolate eggs have become collectable over the years, even giving rise to a reproduction market in some instances. The toys often require simple construction and contain fun action features. Many of the toys are collectable figurine sets featuring famous characters like the Smurfs, Astérix, Mickey Mouse and Friends, Disney Princesses, Shrek, Superheroes, Star Wars Hippos, Hello Kitty and others.
Below are some toy photos as put together by TVTA along with a selection of international ads featuring the much-loved egg and some of the toys available.
KINDER SURPRISE ADVERTISING
Post updated with new images June 2019.