US comic books ads, 1970s.
Sandwiched between the pages of a multitude of heroes were toy adverts ranging from die cast giant Dinky to model kit makers Monogram to Ricochet Racers to the wonderful and strange offerings of Heroes World merchandise. Here are few goodies from some recent scans.
US. The Defenders. 1977.
US. Weird Mystery Tales. 1974.
US. Kull. 1976.
US. Kull. 1976.
US. Kull. 1976.
US. Kull. 1976.
US. Kull. 1976.
The Vintage Toy Advertiser 
Well, you can’t say these ads aren’t toy-accurate; the sled-launcher thing even has a nonsensical giant trigger!
At first I thought “Join the Dinky Starfleet” was a rare case of an ad admitting its product isn’t the greatest thing ever, until I saw that, no, the toy company actually just has an unfortunate name.
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Awesome Toy Adverts! Love looking at these, never seen the Spidey or Captain America cars before, they look fun, That dinky Enterprise and Space `1999 ad is brilliant as well, got both of those, great toys 🙂
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That’s cool you still have the Dinky toys 🙂 I used to have the Eagle Transporter but it got lost on travels. Yes, the Spidey and Cap America cars look cool. Wonder from what figure line the figures are that go in them? Mego made an ‘Amazing Spider-Man Car’ for their figs so I wonder if the ‘Spidey Car’ was a knock off?
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Yeah, they were great toys, the Enterprise fired disc shaped torpedoes! Shame you lost the Eagle, those were such cool space ships. You might be onto something there with the Mego Spider-Man car, the Spidey Car could have been just that.
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If only I had an Alfie Alligator to take on walks, people in my neighborhood would think I was so cool…finally.
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hehe, I feel the same way, I want a Kimo the polar bear with leash so I can raise my cred stakes next time I go out and buy a baguette!!
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With matching furry white coat to really seal the deal!!
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Btw…I love how they point out that they are safe and they go out of their way to tell you it’s a fake snake
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You’re right! I also think they missed a trick by not naming the monkey “Satanic Squirrel Monkey” (with a disclaimer of course … ‘safe, fake burnings in hell’).
That thing looks pure grinning evil!!
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