I always enjoy coming across the toy artwork ads by Ogilvy and Mather, the company responsible for Mattel’s Barbie, Big Jim and Hot Wheels adverts in France during the 70s and 80s. Here are two Big Jim adverts featuring the eponymous character himself along with fellow action figures Géronimo, Bloody Fox, Captain Flint and Captain Hook.
France. Castors Juniors. 1979.
France. Castors Juniors. 1979.
Mickey Mouse Summer Holiday Reading
Suggested reading for the summer holidays – this bumper edition of Mickey Mouse featured fourteen complete stories and forty pages of games and jokes. Advert from Castors Juniors, 1979, France.
Superman Die Cast Vehicles by Corgi
British company Corgi has never been shy when it comes to producing toys based on Marvel Comics and DC Comics characters. Their Superman pocket-size die cast vehicles range were a big hit when I was a kid, and I remember having the truck, the police car and the helicopter. Advert from Weird War Tales, 1979, US.
Glow In The Dark Posters from Pineapple Kids Club
In 1985 Canadian-based company Pineapple Kids Club were offering some cool sci-fi themed glow in the dark posters, as well as the chance to get free glow in the dark shoe laces. Advert from The New Mutants, 1985, US.
Dungeons & Dragons
A “Dungeons & Dragons” black and white “Adventure” ad featuring the three heroes Valerius the Fighter, Grimslade the magic user, and Indel the elf. Advert from House of Mystery, 1981, US.
Mini-Jeux Pocket Games
Mini-Jeux pocket games were licensed by the Meccano company in France. In the UK they were known as Pocketeers. Advert from Castors Juniors, 1979, France.
The Vintage Toy Advertiser 
Brilliant adverts. Love that TSR Dungeons and Dragons ad, so simple, yet so imaginative! That one with the Superman vehicles is fun too 🙂
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Thanks. I also love the D&D one for its simplicity. A great ad.
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