Masters of the Universe, sometimes referred to as MOTU or He-Man, is a franchise created in 1982 by Mattel. The brand quickly became, and still is, hugely popular, providing a range of action figures and playsets, video games, comics, books, an animated TV series, a feature film and many other items of merchandise sold internationally.
Fabulous secret powers were revealed to TVTA when we managed to get our mitts on a number of super cool MOTU adverts from around the world! Enjoy.
Action figures, Denmark
Denmark. Anders And & Co. 1984.
Denmark. Anders And & Co. 1987.
Denmark. Anders And & Co. 1985.
Denmark. Anders And & Co. 1987.
Denmark. Anders And & Co. 1986.
Denmark. Anders And & Co. 1986.
Denmark. Anders And & Co. 1986.
Action figures, Dominatori Dell ‘Universo, Italy.
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- Italy. 1984.
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- Italy. 1986.
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- Italy. 1986.
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- Italy. 1986.
Denmark. Master of the Universe. 1987.
UK. Hamleys Christmas Book. 1983.
Intertoys Speelboek 1987 Autumn Catalogue. Netherlands.
US. Amethyst. 1984.
US. Legion of Superheroes. 1984.
France. Pif Gadget. 1985.
France. Pif Gadget. 1983.
UK. Eagle and Tiger. 1985.
France. PIf Gadget. 1988.
Germany. 1982.
Germany. 1982.
Secret Wars N°14. 1985. UK.
Speelboom Club Journal. 1987. Netherlands.
Masters of the Universe. The Motion Picture. 1987
MOTU knockoffs?
Mighty Laser Lite Sword 1986 and Mighty Force Weapons Set 1987. Netherlands.
Updated October 2021 with new images.
The Vintage Toy Advertiser 
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