Masters of the Universe, sometimes referred to as MOTU or He-Man, is a franchise created in 1982 by Mattel. The brand quickly became, and still is, hugely popular, providing a range of action figures and playsets, video games, comics, books, an animated TV series, a feature film and many other items of merchandise sold internationally.
Fabulous secret powers were revealed to TVTA when we managed to get our mitts on a number of super cool MOTU adverts from around the world! Enjoy.
Action figures, Denmark
Action figures, Dominatori Dell ‘Universo, Italy.
- Italy. 1984.
- Italy. 1986.
- Italy. 1986.
- Italy. 1986.

Intertoys Speelboek 1987 Autumn Catalogue. Netherlands.
MOTU knockoffs?

Mighty Laser Lite Sword 1986 and Mighty Force Weapons Set 1987. Netherlands.
Updated October 2021 with new images.
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