Masters of the Universe, sometimes referred to as MOTU or He-Man, is a franchise created in 1982 by Mattel. The brand quickly became, and still is, hugely popular, providing a range of action figures and playsets, video games, comics, books, an animated TV series, a feature film and many other items of merchandise sold internationally.
Fabulous secret powers were revealed to TVTA when we managed to get our mitts on a number of super cool MOTU adverts from around the world! Enjoy.
Action figures, Denmark
Masters of the Universe original action figures. Denmark. 1984.
Masters of the Universe original action figures. Denmark. 1987.
Masters of the Universe original action figures. Denmark. 1985.
Masters of the Universe original action figures. Denmark. 1987.
Masters of the Universe original action figures. Denmark. 1986.
Masters of the Universe original action figures. Denmark. 1986.
Masters of the Universe original action figures. Denmark. 1986.
Action figures, Dominatori Dell ‘Universo, Italy.
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- Masters of the Universe original action figures. Italy. 1984.
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- Masters of the Universe original action figures. Italy. 1986.
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- Masters of the Universe original action figures. Italy. 1986.
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- Masters of the Universe original action figures. Italy. 1986.
Masters of the Universe Figurine Panini stickers. Denmark. 1987.
Masters of the Universe original action figures. UK. Hamleys Christmas Book. 1983.
Masters of the Universe original action figures. Intertoys Speelboek 1987 Autumn Catalogue. Netherlands.
Masters of the Universe Monogram models. US. 1984.
Masters of the Universe The Power of He-Man video game. US. 1984.
Masters of the Universe original action figures Banania offer. France. 1985.
Masters of the Universe Castle Grayskull toy from Pif Gadget. France. 1983.
Masters of the Universe Ladybird books. UK. 1985.
Masters of the Universe calculator pen. France. 1988.
Masters of the Universe comic strip ad #1. Germany. 1982.
Masters of the Universe comic strip ad #2. Germany. 1982.
Join The Masters of the Universe Club. 1985. UK.
Masters of the Universe opriginal figures and film. Speelboom Club Journal. 1987. Netherlands.
Masters of the Universe. The Motion Picture. 1987
MOTU knockoffs?
Mighty Laser Lite Sword 1986 and Mighty Force Weapons Set 1987. Netherlands.
Updated October 2021 with new images.
The Vintage Toy Advertiser 
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