Fighting evil supervillains with cake since the 1970s… Hostess Superhero ads

Insert a

Hostess snacks were the perfect ally of superheroes. What evil criminal or supervillain could resist such yumminess? The Penguin, The Robot Master, The Mummy, Sable Lady, Big Dome, The Home Wrecker… all these and more succumbed to the light, tender crust and real, fruit filling of Hostess Twinkies, Fruit Pies and Cup Cakes!

insert c

Twinkies… distracting Mummies since 1930!

Insert b

Hostess – famous for its Twinkies brand since 1930 – wasn’t content with striking an ad deal with just one comic universe, it went for two – snatching well-loved characters from both Marvel and DC publications. Batman, Iron Man, Aquaman, Spider-Man, Superman, Wonder Woman and many others all took on criminals with the help of Hostess snacks! In addition to costumed heroes, Hostess also employed the talents of Archie, Casper, Richie Rich, Roadrunner and other well-known comic characters.

You get a big delight in every bite!

insert e

I have Fruit Pies… let me go!

insert d

Hulk Hostess detail

The highlighted panels above show some of the quirky humour employed by the writers and artists to advertise the Hostess brand. There seemed to be no shortage of superheroes lining up to fight crime alongside those alluring little snack-cakes.

You can’t have your cake and eat it…

My Hostess comic strip collection numbers 31 different ones so far. Ha! Small portions indeed… there are literally thousands upon gazillions of these ads out there… okay, maybe not, but there are certainly a few hundred different ones to collect, knocking around in various comic publications. Here are the scans of mine. Go grab a Twinkie and enjoy  🙂

Aquaman and the “Imperiled Sub” 1978

US. Claw the Unconquered. 1978.

Aquaman and The Space Capsule 1981

US. Secrets of Haunted House. 1981.

US. Secrets of Haunted House. 1981.


Batman and The Mummy 1975

US. Weird War Tales. 1975.

US. Weird War Tales. 1975.

Batman and Sable Lady 1978

US. Unexpected. 1978.

US. Unexpected. 1978.

Batman “The Whole World’s Upside Down” 1977

US. Weird War Tales. 1977.

US. Weird War Tales. 1977.

Batman and the Corsair of Crime 1978

US. Weird War Tales. 1978.

US. Weird War Tales. 1978.


 Captain Marvel meets the Dreadnought 1978

US. The Defenders. 1978.

US. The Defenders. 1978.


 Green Lantern and “The Fruit Pie Scene” 1976

US. Weird War Tales. 1976.

US. Weird War Tales. 1976.


The Hulk And The Ultimate Weapon! 1979

US. Marvel Premiere 50. Alice Cooper. 1979.

The Hulk And The Green Thumb 1976

US. Kull. 1976.

The Hulk and “Friends!” 1976

US. The Twilight Zone. 1976.

US. The Twilight Zone. 1976.


The Human Torch in “The Icemaster Cometh” 1979

US. Star Wars. 1979.

US. Star Wars. 1979.


Iron Man in “The Charge of the Rhinos!” 1981

US. Doctor Who. 1981.

US. Doctor Who. 1981.


 The Penguin in “The Cuckoo Cuckoos” 1977

US. The Warlord. 1977.


Red Tornado in “Clean Sweep” 1981

US. Ghosts. 1981.

US. Ghosts. 1981.


 Shazam in “The Cup Cake Caper” 1976

US. Superman. 1976.

US. Superman. 1976.


Spider-Man Meets The Home Wrecker 1978

US. Star Wars. 1978.

US. Star Wars. 1978.

Spider-Man in “The Rescue!” 1981

US. Doctor Who. 1981.

US. Doctor Who. 1981.

Spider-Man meets June Jitsui! 1979

US. Iron Man. 1979.

US. Iron Man. 1979.

Spider-Man! The Champ 1976

US. 1976.


Superman “The Spy” 1975

US. Weird War Tales. 1975.

US. Weird War Tales. 1975.

Superman vs. The Laughing Gas Bandits 1981

US. House of Mystery. 1981.

US. House of Mystery. 1981.

Superman in The Big Fall 1978

US. Weird War Tales. 1978.

US. Weird War Tales. 1978.

Superman in “An Unbeatable Power!” 1978

US. Weird War Tales. 1978.

US. Weird War Tales. 1978.

Superman in The Ionic Storm 1979

US. Weied WarTales. 1979.

US. Weied WarTales. 1979.

Superman in “Gold Mine Rescue” 1981

US. Weird War Tales. 1981.

US. Weird War Tales. 1981.


The Thing and The Ultimate Weapon! 1979

US. Star Wars. 1979.

US. Star Wars. 1979.


Thor meets “A Glutton For Gold” 1978

US. 1978.


Wonder Woman and Cup Cakes “The Maltese Cup Cake” 1977

US. The Witching Hour. 1977.

US. The Witching Hour. 1977.

Wonder Woman versus The Robot Master 1981

US. Weird War Tales. 1981.

US. Weird War Tales. 1981.

Wonder Woman and The Baron! 1980

US. Weird War Tales. 1980.

US. Weird War Tales. 1980.


Yumm, yumm… More to come… Keep watching this space!

2 thoughts on “Fighting evil supervillains with cake since the 1970s… Hostess Superhero ads

  1. Pingback: Five new Hostess Superhero ads | The Vintage Toy Advertiser

  2. Pingback: Non-toy ad Tuesday: office cats and the munchies | The Vintage Toy Advertiser

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