Hostess snacks were the perfect ally of superheroes. What evil criminal or supervillain could resist such yumminess? The Penguin, The Robot Master, The Mummy, Sable Lady, Big Dome, The Home Wrecker… all these and more succumbed to the light, tender crust and real, fruit filling of Hostess Twinkies, Fruit Pies and Cup Cakes!

Twinkies… distracting Mummies since 1930!

Hostess – famous for its Twinkies brand since 1930 – wasn’t content with striking an ad deal with just one comic universe, it went for two – snatching well-loved characters from both Marvel and DC publications. Batman, Iron Man, Aquaman, Spider-Man, Superman, Wonder Woman and many others all took on criminals with the help of Hostess snacks! In addition to costumed heroes, Hostess also employed the talents of Archie, Casper, Richie Rich, Roadrunner and other well-known comic characters.

You get a big delight in every bite!

I have Fruit Pies… let me go!

The highlighted panels above show some of the quirky humour employed by the writers and artists to advertise the Hostess brand. There seemed to be no shortage of superheroes lining up to fight crime alongside those alluring little snack-cakes.

You can’t have your cake and eat it…

My Hostess comic strip collection numbers 44 different ones so far. Ha! Small portions indeed… there are literally thousands upon gazillions of these ads out there… okay, maybe not, but there are certainly a few hundred or so knocking around in various comic publications. Here are the scans of mine. Go grab a Twinkie and enjoy  🙂

Aquaman and the “Imperiled Sub” 1978

Aquaman and The Space Capsule 1981

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Batman and The Mummy 1975

Batman and Sable Lady 1978

Batman “The Whole World’s Upside Down” 1977

Batman and the Corsair of Crime 1978

Batman in Catman on the prowl 1980

Batman and Robin Birds of a Feather 1977

Batman and The Captive Commissioner 1976

Batman and Professor Plutonium 1979

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 Captain Marvel meets the Dreadnought 1978

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The Flash in “Marathon Madman” 1982

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Green Arrow in “An Arrow in Time” 1980

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 Green Lantern and “The Fruit Pie Scene” 1976

 Green Lantern in “The Bobsled Run” 1980

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Hawkman in “She’s no Angel” 1980

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The Hulk vs The Phoomie Goonies. 1981 

The Hulk And The Ultimate Weapon! 1979

The Hulk And The Green Thumb 1976

The Hulk and “Friends!” 1976

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The Human Torch in “Hot-tempered Triumph!” 1981

The Human Torch in “The Icemaster Cometh” 1979

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Iron Man in “The Charge of the Rhinos!” 1981

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 The Penguin in “The Cuckoo Cuckoos” 1977

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Red Tornado in “Clean Sweep” 1981

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 Shazam in “The Cup Cake Caper” 1976

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Spider-Man Meets The Home Wrecker 1978

Spider-Man in “The Rescue!” 1981

Spider-Man meets June Jitsui! 1979

Spider-Man! The Champ 1976

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Superman “The Spy” 1975

Superman vs. The Laughing Gas Bandits 1981

Superman in The Big Fall 1978

Superman in “An Unbeatable Power!” 1978

Superman in The Ionic Storm 1979

Superman in “Gold Mine Rescue” 1981

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The Thing in “Earthly Delights” 1981

The Thing and The Ultimate Weapon! 1979

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Thor meets “A Glutton For Gold” 1978

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Wonder Woman and Cup Cakes “The Maltese Cup Cake” 1977

Wonder Woman Saves The Astronauts 1979

Wonder Woman versus The Robot Master 1981

Wonder Woman and The Baron! 1980

Wonder Woman in “The Golden Treasure” 1979

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Yumm, yumm… More to come… Keep watching this space!

Post updated Aug 2019 with new ads.