TVTA advises you to not show the world your Underoos… certainly not while you’re still wearing them anyway. However, we do advise everyone to ‘Hulk up’ with ‘The Incredible Hulk Instant Muscles’.

Grrrrr! Rarrrr!

Welcome to the wacky world of Heroes World adverts…

Heroes World Underoos and Hulk Up Instant Muscles. USA. Marvel Star Wars. 1979.

I love the US mail-order Heroes World Superhero Merchandise ads… they merrily appeared throughout hundreds of comic titles with their unique style, not worrying one bit if they went awry with character likeness or if they misspelt a character’s name (mostly Han Solo and Darth Vader from what I’ve seen – even by 1980 they were still calling Han Hans). Heroes World advertised a diverse range of merchandise and toys for various Marvel / DC heroes, Star Wars, KISS, and other titles. Wacky? You bet!

Star Wars

Heroes World Star Wars. See: Hans Solo. USA. Marvel Star Wars. 1978.

Heroes World Empire Strikes Back. See: Hans Solo. USA. Marvel Star Wars. 1980.

Heroes World Star Wars. US. 1979.

Heroes World Star Wars. See: Hans Solo. USA. Marvel Star Wars. 1978.

Superhero and others

Heroes World Supershirts. US. Weird War Tales. 1979.

Heroes World Superman The Movie. US. Weird War Tales. 1979.

Heroes World masks and KISS makeup set. US. Iron man. 1979.

Heroes World merchandise. US. Doctor Who. 1981.

Heroes World merchandise. US. The Defenders. 1977.

Heroes World Marvel Madness!! US. Kull. 1976.

Heroes World DC. Help your Hero. 1978. US.