BRITAINS

In 1893, William Britain perfected the metal hollow casting process that led to the production of hollow ‘cost effective’ lead toy soldiers. This method had already been utilised to some degree by German manufacturers, but it was William Britain that led the way in creating affordable lead toy figures.

In 1959, William Britain purchased the Herald Miniatures toy company which had been successfully manufacturing plastic toy soldiers. William Britain embraced this new method and began producing a wide range of toy soldiers in plastic. By the 1970s, the company became widely known as ‘Britains’. Toys appearing on the market under this name included farm sets and animals, military vehicles and play sets, a space series, and the hugely popular range of  military and Wild West ‘Deetail figures’ with their instantly recognisable metal bases. Today, the company specialises in die cast toy soldiers and accessories, featuring armies from numerous time periods.

TVTA is pleased to present a number of print adverts and catalogue pages featuring the Britains range across the years.

US. FAO Schwarz catalogue 1980/1981

Denmark. 1970.

UK. Hamleys Christmas Book. 1983.

PIF 744. Britains Farm vehicles 1983

France. PIf Gadget. 1983.

Anders. 46. 1984. Britains farm and Deetails.jpg

Denmark. Anders And & Co. 1984/

France. Pif Gadget. 1979.

France. Pif Gadget. 1979.

Britains. De Speelboom. 1987. Netherlands.

More history here: A short history of Britains Toys

2 thoughts on “BRITAINS

  1. This really is a nice peice of information on Britains, I well written article. Although one thing I can’t find out today, who now owns Britains. I know Britains farm toys were previously owned by Learning Curve only as far back as the end of 2011, but it appears the official page on Learning Curve website for the Britains range has disappeared and now I find I end up on the Official UK Tomy website for the Britains brand. I can find no information on Wikipedia or other websites which is very strange from such a big brand providing no news releases anywhere online.

    Like

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